2024

NYX Awards - 2024 Gold Winner Winner: Union for International Cancer Control - World Cancer Day

World Cancer Day 2022-2024 'CloseTheCareGap' campaign

Entrant Company

Union for International Cancer Control - World Cancer Day

Category

Public Relations Campaign / Nonprofit and NGO

Client's Name

Country / Region

Switzerland

Experience Level

Other

World Cancer Day, on February 4th, is a crucial initiative by the Union for International Cancer Control (UICC) to tackle the global cancer epidemic. The multi-year campaign addresses the critical issues, aligns stakeholders, and aims for a unified voice in the face of the complex global health landscape, particularly during the ongoing Covid-19 pandemic. In an environment saturated with international health awareness days, it is crucial to rise above the noise and unite voices. Creating a universal theme that excites member participation while resonating in the current global health crisis posed a challenge, yet the campaign strives to achieve a unified, meaningful, and impactful voice.
World Cancer Day transcends a single day, aiming to inspire enduring change. The 'Close the Care Gap' campaign spanned three years for increased exposure, engagement, and global awareness. We broke it up into a three-step narrative:
2022: Realizing Inequities
Messaging focused on recognizing global cancer care inequities and challenged assumptions about barriers such as income, education, location, and discrimination. We urged that everyone questions the status quo by listening to lived experiences. The messaging aimed to show that a fairer future with better access to health services for everyone is possible.
2023: Uniting Voices and Action
The second year focused on strengthening the campaign by uniting with like-minded individuals, organisations and by building new alliances.
There is already a lot of progress when it comes to addressing inequities and while more needs to be done we celebrated real-world progress to inspire the community and to leverage momentum for fairness. We encouraged individuals to act, from community support to advocating for healthier options. We in invited the community to take part in the 5k Challenge.
2024: Challenging Power for Global Impact
For the last year, we took it to the highest level. Literally. We called on governments around the world to promote health equity, enhance cancer service accessibility, reduce disparities in cancer incidence and mortality, and to finally close the care gap. We mobilized everyone to sign and send a letter to their own health minister via an online petition platform.

2024
Integrated Marketing
NYX Awards 2024 Winner - Clear Digital for WebEnertia, NameStormers
gold
winner

Entrant Company

NameStormers

Category

Integrated Marketing / Company Branding

Country / Region

United States

2024
Video
NYX Awards 2024 Winner - EPPD RECRUITING 2024, SINCLAIR BROADCAST GROUP
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winner
CITY OF EL PASO

Entrant Company

SINCLAIR BROADCAST GROUP

Category

Video / Budget below $3000

Country / Region

United States

2024
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NYX Awards 2024 Winner - KoçSistem's Brand New Website!, KoçSistem Bilgi ve IletiSim Hizmetleri A.S.
gold
winner

Entrant Company

KoçSistem Bilgi ve IletiSim Hizmetleri A.S.

Category

Website / Information Technology (IT)

Country / Region

Turkey

2024
Video
NYX Awards 2024 Winner - Quinta das Amoras, Elephant Skin Group Corp.
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winner
SAAU Inc.

Entrant Company

Elephant Skin Group Corp.

Category

Video / Real Estate

Country / Region

United States