2024

NYX Awards - 2024 Gold Winner Winner: Avrett Free Ginsberg

Tidy Cats - Innovation Lab

Entrant Company

Avrett Free Ginsberg

Category

Video / Animation

Client's Name

Nestlé Purina PetCare

Country / Region

United States

Experience Level

Agency

Ever wish you knew what your cat was feeling? The Tidy Cats Innovation Lab always knows. That’s why the latest Tidy Cats litterventions are all about cat care and comfort. In one wing of The Lab, a bespectacled Lab Cat demonstrates the color-changing crystals of new Tidy Care Alert, which alerts cat owners to potential health issues. Another cool Lab Cat chills in the comfort of new Tidy Care Comfort, which feels like a day at the beach on tender kitty paws. Two more innovations that put cats first always, from the Tidy Cats Innovation Lab.

Credits

Co Chief Creative Director
Joe Petruccio
Co Chief Creative Director
Gib Marquardt
Executive Producer
Lynne Kluger
Chief managing director
Dawn Terrazas
Management supervisor
Jackie Schanck
Director
Matt Uhry
Director Special Effects
Bruce Allen
Production Company producer
Martell Rose
2024
Advertising & Design
NYX Awards 2024 Winner - Tourette's Hurts, AML Communications Ltd
gold
winner
Tourette's Action

Entrant Company

AML Communications Ltd

Category

Advertising & Design / Outdoor Ad Design

Country / Region

United Kingdom

2024
Advertising & Design
NYX Awards 2024 Winner - Solitude in Motion, Mackenzie Costa
gold
winner
The Sharon Disney Lund School of Dance

Entrant Company

Mackenzie Costa

Category

Advertising & Design / Poster Design (Single)

Country / Region

United States

2024
Pro Bono
NYX Awards 2024 Winner - Web QSSV, Parnaso
gold
winner
QSSV

Entrant Company

Parnaso

Category

Pro Bono / Pro Bono

Country / Region

Spain

2024
Website
NYX Awards 2024 Winner - Hunton Andrews Kurth , Firmseek
gold
winner
Hunton Andrews Kurth

Entrant Company

Firmseek

Category

Website / Law & Legal Services

Country / Region

United States