2024

NYX Awards - 2024 Gold Winner Winner: Avrett Free Ginsberg

Tidy Cats - Innovation Lab

Entrant Company

Avrett Free Ginsberg

Category

Video / Animation

Client's Name

Nestlé Purina PetCare

Country / Region

United States

Experience Level

Agency

Ever wish you knew what your cat was feeling? The Tidy Cats Innovation Lab always knows. That’s why the latest Tidy Cats litterventions are all about cat care and comfort. In one wing of The Lab, a bespectacled Lab Cat demonstrates the color-changing crystals of new Tidy Care Alert, which alerts cat owners to potential health issues. Another cool Lab Cat chills in the comfort of new Tidy Care Comfort, which feels like a day at the beach on tender kitty paws. Two more innovations that put cats first always, from the Tidy Cats Innovation Lab.

Credits

Co Chief Creative Director
Joe Petruccio
Co Chief Creative Director
Gib Marquardt
Executive Producer
Lynne Kluger
Chief managing director
Dawn Terrazas
Management supervisor
Jackie Schanck
Director
Matt Uhry
Director Special Effects
Bruce Allen
Production Company producer
Martell Rose
2024
Website
NYX Awards 2024 Winner - The Pegasus School, Finalsite
gold
winner
The Pegasus School

Entrant Company

Finalsite

Category

Website / School / Universities

Country / Region

United States

2024
Website
NYX Awards 2024 Winner - Woods Rogers, Firmseek
gold
winner
Woods Rogers

Entrant Company

Firmseek

Category

Website / Law & Legal Services

Country / Region

United States

2024
Strategic Campaign
NYX Awards 2024 Winner - Interactive Kiosk Design at GMU Leadership Launch 2023, The T!LT Group
gold
winner

Entrant Company

The T!LT Group

Category

Strategic Campaign / Interactive Brand Experience

Country / Region

United States

2024
Social Media
NYX Awards 2024 Winner - EDGE Empower – Real. World. Change., Gravity Global
gold
winner

Entrant Company

Gravity Global

Category

Social Media / Social Campaign

Country / Region

United Kingdom