2024

NYX Awards - 2024 Gold Winner Winner: Avrett Free Ginsberg

Tidy Cats - Innovation Lab

Entrant Company

Avrett Free Ginsberg

Category

Video / Animation

Client's Name

Nestlé Purina PetCare

Country / Region

United States

Experience Level

Agency

Ever wish you knew what your cat was feeling? The Tidy Cats Innovation Lab always knows. That’s why the latest Tidy Cats litterventions are all about cat care and comfort. In one wing of The Lab, a bespectacled Lab Cat demonstrates the color-changing crystals of new Tidy Care Alert, which alerts cat owners to potential health issues. Another cool Lab Cat chills in the comfort of new Tidy Care Comfort, which feels like a day at the beach on tender kitty paws. Two more innovations that put cats first always, from the Tidy Cats Innovation Lab.

Credits

Co Chief Creative Director
Joe Petruccio
Co Chief Creative Director
Gib Marquardt
Executive Producer
Lynne Kluger
Chief managing director
Dawn Terrazas
Management supervisor
Jackie Schanck
Director
Matt Uhry
Director Special Effects
Bruce Allen
Production Company producer
Martell Rose
2024
Website
NYX Awards 2024 Winner - EDGE Empower – Real. World. Change., Gravity Global
gold
winner

Entrant Company

Gravity Global

Category

Website / Professional Services

Country / Region

United Kingdom

2024
Video
NYX Awards 2024 Winner - Icelandic Glacial Water - Fire & Ice, Phoenix Media Group
gold
winner
Icelandic Glacial Water

Entrant Company

Phoenix Media Group

Category

Video / Food & Beverage

Country / Region

United States

2024
Integrated Marketing
NYX Awards 2024 Winner - Clear Digital for WebEnertia, NameStormers
gold
winner

Entrant Company

NameStormers

Category

Integrated Marketing / Company Branding

Country / Region

United States

2024
Video
NYX Awards 2024 Winner - EDGE Empower – Real. World. Change., Gravity Global
gold
winner

Entrant Company

Gravity Global

Category

Video / Branded Content

Country / Region

United Kingdom