2024

NYX Awards - 2024 Gold Winner Winner: Avrett Free Ginsberg

Tidy Cats - Innovation Lab

Entrant Company

Avrett Free Ginsberg

Category

Video / Consumer Product / Services

Client's Name

Nestlé Purina PetCare

Country / Region

United States

Experience Level

Agency

Ever wish you knew what your cat was feeling? The Tidy Cats Innovation Lab always knows. That’s why the latest Tidy Cats litterventions are all about cat care and comfort. In one wing of The Lab, a bespectacled Lab Cat demonstrates the color-changing crystals of new Tidy Care Alert, which alerts cat owners to potential health issues. Another cool Lab Cat chills in the comfort of new Tidy Care Comfort, which feels like a day at the beach on tender kitty paws. Two more innovations that put cats first always, from the Tidy Cats Innovation Lab.

Credits

Co Chief Creative Director
Joe Petruccio
Co Chief Creative Director
Gib Marquardt
Executive Producer
Lynne Kluger
Chief managing director
Dawn Terrazas
Management supervisor
Jackie Schanck
Director
Matt Uhry
Director Special Effects
Bruce Allen
Production Company producer
Martell Rose
2024
Marketing Campaign
NYX Awards 2024 Winner - Doubling Business Growth With Digital Marketing, 80/20 Digital
gold
winner

Entrant Company

80/20 Digital

Category

Marketing Campaign / Digital Marketing Campaign

Country / Region

Australia

2024
Video
NYX Awards 2024 Winner - Payoneer: Own Tomorrow, Gravity Global
gold
winner

Entrant Company

Gravity Global

Category

Video / Business to Business

Country / Region

United Kingdom

2024
Video
NYX Awards 2024 Winner - The Future of Video, Andras Koncz
gold
winner
LCC Conference London

Entrant Company

Andras Koncz

Category

Video / Video / Others___

Country / Region

Australia

2024
Advertising & Design
NYX Awards 2024 Winner - Solitude in Motion, Mackenzie Costa
gold
winner
The Sharon Disney Lund School of Dance

Entrant Company

Mackenzie Costa

Category

Advertising & Design / Poster Design (Single)

Country / Region

United States