2024

NYX Awards - 2024 Gold Winner Winner

Tidy Cats - Innovation Lab

Entrant Company

Avrett Free Ginsberg

Category

Video - Consumer Product / Services

Client's Name

Nestlé Purina PetCare

Country / Region

United States

Experience Level

Agency

Ever wish you knew what your cat was feeling? The Tidy Cats Innovation Lab always knows. That’s why the latest Tidy Cats litterventions are all about cat care and comfort. In one wing of The Lab, a bespectacled Lab Cat demonstrates the color-changing crystals of new Tidy Care Alert, which alerts cat owners to potential health issues. Another cool Lab Cat chills in the comfort of new Tidy Care Comfort, which feels like a day at the beach on tender kitty paws. Two more innovations that put cats first always, from the Tidy Cats Innovation Lab.

Credits

Co Chief Creative Director
Joe Petruccio
Co Chief Creative Director
Gib Marquardt
Executive Producer
Lynne Kluger
Chief managing director
Dawn Terrazas
Management supervisor
Jackie Schanck
Director
Matt Uhry
Director Special Effects
Bruce Allen
Production Company producer
Martell Rose
2024
Website
NYX Awards 2024 Winner - Personalized Renewal Page
gold
winner

Entrant Company

Seungwoo Kim

Category

Website - Best User Experience

Country / Region

United States

2024
Public Relations Campaign
NYX Awards 2024 Winner - World Cancer Day 2022-2024 'CloseTheCareGap' campaign
gold
winner

Entrant Company

Union for International Cancer Control - World Cancer Day

Category

Public Relations Campaign - Nonprofit and NGO

Country / Region

Switzerland

2024
Marketing Campaign
NYX Awards 2024 Winner - This is Precision AI: Launch Campaign
gold
winner

Entrant Company

Weight & Pulleys

Category

Marketing Campaign - Video Marketing Campaign

Country / Region

United States

2024
Strategic Campaign
NYX Awards 2024 Winner - Ivanti's 2024 CSR Program
gold
winner

Entrant Company

Ivanti

Category

Strategic Campaign - CSR Program

Country / Region

United States