2024

NYX Awards - 2024 Gold Winner Winner

Tidy Cats - Innovation Lab

Entrant Company

Avrett Free Ginsberg

Category

Video / Consumer Product / Services

Client's Name

Nestlé Purina PetCare

Country / Region

United States

Experience Level

Agency

Ever wish you knew what your cat was feeling? The Tidy Cats Innovation Lab always knows. That’s why the latest Tidy Cats litterventions are all about cat care and comfort. In one wing of The Lab, a bespectacled Lab Cat demonstrates the color-changing crystals of new Tidy Care Alert, which alerts cat owners to potential health issues. Another cool Lab Cat chills in the comfort of new Tidy Care Comfort, which feels like a day at the beach on tender kitty paws. Two more innovations that put cats first always, from the Tidy Cats Innovation Lab.

Credits

Co Chief Creative Director
Joe Petruccio
Co Chief Creative Director
Gib Marquardt
Executive Producer
Lynne Kluger
Chief managing director
Dawn Terrazas
Management supervisor
Jackie Schanck
Director
Matt Uhry
Director Special Effects
Bruce Allen
Production Company producer
Martell Rose
2024
Advertising & Design
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winner
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Entrant Company

Agent Orange Design

Category

Advertising & Design / Annual Report Design

Country / Region

South Africa

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Video
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gold
winner
Channel 8

Entrant Company

Perfect Accident Creative Services GmbH

Category

Video / Broadcast

Country / Region

Germany

2024
Video
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winner

Entrant Company

Abiomed Inc

Category

Video / Cinematography

Country / Region

United States

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Pro Bono
NYX Awards 2024 Winner - Web Spanish Society of Rheumatology
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Spanish Society of Rheumatology

Entrant Company

Parnaso

Category

Pro Bono / Pro Bono

Country / Region

Spain