2024
Entrant Company
Avrett Free Ginsberg
Category
Video / Consumer Product / Services
Client's Name
Nestlé Purina PetCare
Country / Region
United States
Experience Level
Agency
Ever wish you knew what your cat was feeling? The Tidy Cats Innovation Lab always knows. That’s why the latest Tidy Cats litterventions are all about cat care and comfort. In one wing of The Lab, a bespectacled Lab Cat demonstrates the color-changing crystals of new Tidy Care Alert, which alerts cat owners to potential health issues. Another cool Lab Cat chills in the comfort of new Tidy Care Comfort, which feels like a day at the beach on tender kitty paws. Two more innovations that put cats first always, from the Tidy Cats Innovation Lab.
Credits
Entrant Company
Perfect Accident Creative Services GmbH
Category
Video / Broadcast
Country / Region
Germany
Entrant Company
Meng Lan
Category
Mobile App / GPS / Navigation
Country / Region
United States
Entrant Company
Zhiwen Qian, Wenbo Guo, Yingyi Shu, Hanyang Yan, Fenghua Shao, Tianmeng Liu, Yao Li, Jingyi Zhu, Qian Qiu, Yiwei Wang, Renping Wang
Category
Mobile App / Finance
Country / Region
China
Entrant Company
Mnemonic Agency
Category
Video / School / Universities
Country / Region
United States