2020

NYX Awards - 2020 Grand Winner Winner

The new anders

Entrant Company

Rembrand

Category

Marketing Effectiveness - Marketing Effectiveness / Other

Client's Name

Grand Resort Bad Ragaz

Country / Region

Switzerland

Experience Level

Agency

At the Grand Resort Bad Ragaz, the Leading Wellbeing & Medical Health Resort in Europe, you can immerse yourself in a world of peace. A world of nature, enjoyment and inspiration. For a new kind of luxury. For a true experience. In a house filled with tradition. After 154 days of renovations and an investment of 45 million Swiss franc the Grand Resort Bad Ragaz unveiled new dimensions of luxury. But how do you show what you can’t actually show? So we came up with a visually stunning idea: “The new anders”. The idea connects the hotel world with the warm, healing thermal water from the Tamina Gorge, the outstanding benefit of the resort.

Credits

Director of Marketing & Sales & PR Member of the Executive Committee / Grand Resort Bad Ragaz
Claudia Herkert-Derungs
Head of Marketing Grand Hotels / Grand Resort Bad Ragaz
Mirjam Grünenfelder
Managing Partner / Rembrand
Andreas Felder
Project Lead / Rembrand
Bettina Egger
Creative Direction / Rembrand
Jörg Stöckigt
Art Direction / Rembrand
Larissa Lanker
Copywriter / Rembrand
Iris Appel
Editing
Eduard Buchmüller
Director of Photography / Studio Ignatov
Denis Ignatov
Creative Coordination / Studio Ignatov
Daniel Lanzrath
Producer / Studio Ignatov
Justus Paul Ullrich
Make-up & Styling
Jens Schneider
Post Production
Jong Ho Bark
VFX Animation / I/O FX
René Bozkurt
VFX Animation / I/O FX
Thomas Buergin
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Entrant Company

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Category

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Country / Region

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Category

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Country / Region

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