2024

NYX Awards - 2024 Silver Winner Winner: SFC Group

Kiyatec 3D Predict MOA- Journal Ad

Entrant Company

SFC Group

Category

Advertising & Design / Ad Design (Single)

Client's Name

Kiyatec

Country / Region

United States

Experience Level

Agency

Kiyatec is a leader in functional precision oncology dedicated to revolutionizing cancer care. Their 3D Predict™ cell culture technology delivers patient-specific evidence of response to chemotherapy prior to treatment initiation. Knowing which therapy works before subjecting patients to the potentially damaging effects of chemo...well, that IS revolutionary. And their marketing efforts needed to reflect that. However, Kiyatec's founders are marketing-naïve scientists. We needed to help them generate national awareness with a new journal ad that would appeal to neurosurgeons, medical oncologists, and neuropathologists. We started with the concept that every body is different, so a one-size-fits-all approach just doesn't make sense for cancer treatment. This bold journal ad seamlessly marries a powerful patient image with a dynamic representation of a cancer cell, both linked by the universal language of "MOA" (Mechanism of Action). It's the epitome of personalized healthcare, putting the patient at the heart of it all.

Credits

Executive Creative Director and Art Director
Brian Zandman
Copywriter
Jennifer Fry Devault
2024
People & Team
NYX Awards 2024 Winner - Ke Hengqiang, Ke Hengqiang
silver
winner

Entrant Company

Ke Hengqiang

Category

People & Team / Individuals

Country / Region

China

2024
Marketing Campaign
NYX Awards 2024 Winner - Crocker & Starr Flavor Adventure Campaign, WineGlass Marketing
silver
winner

Entrant Company

WineGlass Marketing

Category

Marketing Campaign / Email Marketing Campaign (New)

Country / Region

United States

2024
Website
NYX Awards 2024 Winner - All Sound Production Website, Hui-yu (May) Ho
silver
winner
All Sound Production

Entrant Company

Hui-yu (May) Ho

Category

Website / Home Page / Landing Page

Country / Region

United States

2024
Website
NYX Awards 2024 Winner - Revolutionizing Retail Through Commerce & Storytelling, CQL
silver
winner

Entrant Company

CQL

Category

Website / Retail

Country / Region

United States