2024

NYX Awards - 2024 Silver Winner Winner: SFC Group

Kiyatec 3D Predict MOA- Journal Ad

Entrant Company

SFC Group

Category

Advertising & Design / Ad Design (Single)

Client's Name

Kiyatec

Country / Region

United States

Experience Level

Agency

Kiyatec is a leader in functional precision oncology dedicated to revolutionizing cancer care. Their 3D Predict™ cell culture technology delivers patient-specific evidence of response to chemotherapy prior to treatment initiation. Knowing which therapy works before subjecting patients to the potentially damaging effects of chemo...well, that IS revolutionary. And their marketing efforts needed to reflect that. However, Kiyatec's founders are marketing-naïve scientists. We needed to help them generate national awareness with a new journal ad that would appeal to neurosurgeons, medical oncologists, and neuropathologists. We started with the concept that every body is different, so a one-size-fits-all approach just doesn't make sense for cancer treatment. This bold journal ad seamlessly marries a powerful patient image with a dynamic representation of a cancer cell, both linked by the universal language of "MOA" (Mechanism of Action). It's the epitome of personalized healthcare, putting the patient at the heart of it all.

Credits

Executive Creative Director and Art Director
Brian Zandman
Copywriter
Jennifer Fry Devault
2024
Video
NYX Awards 2024 Winner - Making a Difference, Final Frame GmbH
silver
winner
St. George's The British International School

Entrant Company

Final Frame GmbH

Category

Video / School / Universities

Country / Region

Germany

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Public Relations Campaign
NYX Awards 2024 Winner - Stand Against Su, Berman and Company
silver
winner

Entrant Company

Berman and Company

Category

Public Relations Campaign / Best PR Campaign

Country / Region

United States

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Website
NYX Awards 2024 Winner - Agave Systems Website, Zbra Studios
silver
winner
Agave Systems

Entrant Company

Zbra Studios

Category

Website / Green / Eco-Friendly

Country / Region

United States

2024
Advertising & Design
NYX Awards 2024 Winner - Martin County Annual Report, The M Network
silver
winner

Entrant Company

The M Network

Category

Advertising & Design / Annual Report Design

Country / Region

United States