2024

NYX Awards - 2024 Silver Winner Winner: At Large PR

Best PR Campaign

Entrant Company

At Large PR

Category

Public Relations Campaign / Best PR Campaign

Client's Name

Collier Prize

Country / Region

United States

Experience Level

Public Relations Firm

At Large PR spearheaded a comprehensive media campaign to elevate the visibility of the Collier Prize for State Government Accountability, an award established by the University of Florida to honor outstanding journalism that promotes state government accountability. The campaign aimed to raise awareness of the prize and its significance in promoting investigative journalism that ensures transparency and accountability in government operations.
The agency implemented a multi-faceted media outreach strategy targeting a broad range of outlets, including philanthropic news platforms, industry publications, podcasts, and radio interviews. By securing coverage across these diverse channels, At Large PR effectively communicated the value of the Collier Prize and spotlighted the impactful work of its 2024 winners.
The results of the campaign were substantial, with 16 pieces of media coverage garnered across various respected platforms. Notable mentions included philanthropic news sources such as Philanthropy News Digest and Inside Philanthropy, which highlighted the substantial $8 million donation to the University of Florida to support journalism. Coverage also extended to leading industry publications like Editor & Publisher, Governing, and Capitol Communicator, emphasizing the importance of investigative journalism. In addition, the campaign secured radio interviews and podcast features, including appearances on WBAI and It's All Journalism, and placed op-eds in notable outlets like Talkers and the Tampa Bay Times.
Through its targeted and strategic efforts, At Large PR amplified the visibility of the Collier Prize and reinforced the critical role of investigative journalism in encouraging government accountability.

2024
Website
NYX Awards 2024 Winner - Allstar Services Website, Zbra Studios
silver
winner
Allstar Services

Entrant Company

Zbra Studios

Category

Website / Business to Business

Country / Region

United States

2024
Marketing Campaign
NYX Awards 2024 Winner - Crocker & Starr Flavor Adventure Campaign, WineGlass Marketing
silver
winner

Entrant Company

WineGlass Marketing

Category

Marketing Campaign / Email Marketing Campaign (New)

Country / Region

United States

2024
Advertising & Design
NYX Awards 2024 Winner - All Power, Yuchien Wang
silver
winner

Entrant Company

Yuchien Wang

Category

Advertising & Design / Ad, Design & Print / Other__

Country / Region

United States

2024
Marketing Campaign
NYX Awards 2024 Winner - ABTA Meet Hope Head On - Campaign, SFC Group
silver
winner
American Brain Tumor Association

Entrant Company

SFC Group

Category

Marketing Campaign / Multichannel Marketing Campaign (New)

Country / Region

United States