50 Years of Empowering Industry Through Innovations

Through a series of 50th-anniversary events, ITRI strategically enhanced its image as an industry leader and globally trusted partner.
Key Strategies
ITRI’s 50th-anniversary events focused on
1. highlighting its contributions to Taiwan’s industry since 1973
2. deepening connections within Taiwan industries
3. promoting ITRI as a global industry pioneer
Methods for Optimizing Marketing Effectiveness
ITRI implemented three approaches during its 50th-anniversary events, reaching an audience of 1.32 million.
1. High-Profile Figures for Strategically Maximizing Brand Awareness
a. Tsai Ing-wen, the President of Taiwan, doubled ITRI’s search volume by participating in the anniversary events.
b. Morris Chang, Founder of TSMC and former ITRI President and Chairman, graced ITRI’s golden jubilee ceremony, highlighting ITRI’s pivotal role as TSMC’s incubator.
c. AIT, EETO, the British Office Taipei, and the Japan-Taiwan Exchange Association participated in the International Forum Envisioning a Better Future, globally reinforcing ITRI’s position of reliability.
2. Valuable Content to Demonstrate Industrial Impact and Attract Media Coverage
a. ITRI’s 50th-anniversary website featured 52 stories detailing its contributions to 13 key Taiwanese industries, reaching an audience of 15.8 million and attracting CNN to seek content authorization.
b. The ITRI Museum was established to showcase technology collections highlighting ITRI’s contribution to Taiwan’s industries, attracting the BBC to interview a representative about Taiwan’s chip advancements.
3. Online-Merge-Offline Marketing to Boost Engagement
a. The International Forum boasted a full house, with 300 on-site attendees. By live-streaming the event, ITRI attracted 4,800 online viewers, expanding the audience sixteen-fold.
b. Live-streaming the Birthday Wishing Tree, an interactive installation that displayed birthday wishes from the public to ITRI in real time, boosted the participants to 80,000+.
Fostering Customer Loyalty and Trust
ITRI nurtured enduring partnerships through its 50th-anniversary marketing activities, including a special anniversary event in Tokyo that engaged over 200 participants from esteemed organizations such as AIST, Tokyo Institute of Technology, and Mitsubishi Electric. Another notable instance was the International Forum, through which ITRI provided a platform for industrial heavyweights and international representatives to bond, achieving an impressive 95% satisfaction rate. These gatherings showcased participants’ amicable relations and a shared commitment to fostering industrial prosperity.