It's a new life

How do you promote Europe’s leading well-being & medical health resort, which is internationally renowned for its commitment to a luxury lifestyle?

The Grand Resort Bad Ragaz offers the unique combination of a five-star luxury resort with first-class medical expertise. Its guests experience more indulgence, more good health, more lightness – so that they leave feeling reborn. From a health resort to the place-to-be for anyone in search of inspiration for a healthy, vibrant life.

Well-being is essential for inner contentment. Short, intense moments of relaxation and recuperation, combined with unforgettable experiences, are an absolute must. This feeling of discovering a new, fulfilled and happy life was also the guiding communicative idea behind the campaign.

Based around the slogan ‘It’s a new life’, the campaign highlights the different stages of personal transformation. From nutrition and exercise to feelings of lightness and relaxation. All these elements result in an overall sense of well-being.

In order to strengthen the resort’s positioning and to achieve maximum brand awareness, the key visuals were shared on media relevant to the target group as well as in dominant advertising spaces with a high reach. From Zurich’s Bahnhofstrasse and Zurich Airport to Times Square in New York.

With elaborately designed content for print, out-of-home, online and film, we are manifesting ‘It’s a new life’ in the minds of the target group. The distinctive image concepts transport viewers into a new dimension of being.

The campaign achieved strong results:

Over 26 million contacts.

More than 110,000 sessions on the landing page with an engagement rate of 29%.

+ 40.3% increase in online sessions.