2024
Entrant Company
Avrett Free Ginsberg
Category
Video / Pets
Client's Name
Nestlé Purina PetCare
Country / Region
United States
Experience Level
Agency
Ever wish you knew what your cat was feeling? The Tidy Cats Innovation Lab always knows. That’s why the latest Tidy Cats litterventions are all about cat care and comfort. In one wing of The Lab, a bespectacled Lab Cat demonstrates the color-changing crystals of new Tidy Care Alert, which alerts cat owners to potential health issues. Another cool Lab Cat chills in the comfort of new Tidy Care Comfort, which feels like a day at the beach on tender kitty paws. Two more innovations that put cats first always, from the Tidy Cats Innovation Lab.
Credits
Entrant Company
BKR Marketing Service Co.,Ltd.
Category
Integrated Marketing / Nonprofit
Country / Region
Taiwan
Entrant Company
80/20 Digital
Category
Marketing Campaign / Marketing ROI Excellence (New)
Country / Region
Australia
Entrant Company
Organic
Category
Website / Best User Experience
Country / Region
United States
Entrant Company
Phoenix Media Group
Category
Video / TV Ad
Country / Region
United States