2024

NYX Awards - 2024 Gold Winner Winner: Avrett Free Ginsberg

Tidy Cats - Innovation Lab

Entrant Company

Avrett Free Ginsberg

Category

Video / Pets

Client's Name

Nestlé Purina PetCare

Country / Region

United States

Experience Level

Agency

Ever wish you knew what your cat was feeling? The Tidy Cats Innovation Lab always knows. That’s why the latest Tidy Cats litterventions are all about cat care and comfort. In one wing of The Lab, a bespectacled Lab Cat demonstrates the color-changing crystals of new Tidy Care Alert, which alerts cat owners to potential health issues. Another cool Lab Cat chills in the comfort of new Tidy Care Comfort, which feels like a day at the beach on tender kitty paws. Two more innovations that put cats first always, from the Tidy Cats Innovation Lab.

Credits

Co Chief Creative Director
Joe Petruccio
Co Chief Creative Director
Gib Marquardt
Executive Producer
Lynne Kluger
Chief managing director
Dawn Terrazas
Management supervisor
Jackie Schanck
Director
Matt Uhry
Director Special Effects
Bruce Allen
Production Company producer
Martell Rose
2024
Website
NYX Awards 2024 Winner - Best Agency Design Website, The Gorilla Agency
gold
winner
The Gorilla Agency

Entrant Company

The Gorilla Agency

Category

Website / Web Agency

Country / Region

United States

2024
Website
NYX Awards 2024 Winner - Iconic American Boot Brand Gets Styled Up, CQL
gold
winner

Entrant Company

CQL

Category

Website / Fashion

Country / Region

United States

2024
Strategic Campaign
NYX Awards 2024 Winner - Perfectly+Paired, Livewire Communications
gold
winner
PwC Canada

Entrant Company

Livewire Communications

Category

Strategic Campaign / Internal Comm Campaign

Country / Region

Canada

2024
Integrated Marketing
NYX Awards 2024 Winner - Payoneer: Own Tomorrow, Gravity Global
gold
winner

Entrant Company

Gravity Global

Category

Integrated Marketing / Cross-Platform Marketing (New)

Country / Region

United Kingdom