2024

NYX Awards - 2024 Gold Winner Winner: Avrett Free Ginsberg

Tidy Cats - Innovation Lab

Entrant Company

Avrett Free Ginsberg

Category

Video / Pets

Client's Name

Nestlé Purina PetCare

Country / Region

United States

Experience Level

Agency

Ever wish you knew what your cat was feeling? The Tidy Cats Innovation Lab always knows. That’s why the latest Tidy Cats litterventions are all about cat care and comfort. In one wing of The Lab, a bespectacled Lab Cat demonstrates the color-changing crystals of new Tidy Care Alert, which alerts cat owners to potential health issues. Another cool Lab Cat chills in the comfort of new Tidy Care Comfort, which feels like a day at the beach on tender kitty paws. Two more innovations that put cats first always, from the Tidy Cats Innovation Lab.

Credits

Co Chief Creative Director
Joe Petruccio
Co Chief Creative Director
Gib Marquardt
Executive Producer
Lynne Kluger
Chief managing director
Dawn Terrazas
Management supervisor
Jackie Schanck
Director
Matt Uhry
Director Special Effects
Bruce Allen
Production Company producer
Martell Rose
2024
Website
NYX Awards 2024 Winner - EDGE Empower – Real. World. Change., Gravity Global
gold
winner

Entrant Company

Gravity Global

Category

Website / Business to Business

Country / Region

United Kingdom

2024
Mobile App
NYX Awards 2024 Winner - Way to Drive: Navigating Foreign Roads Safely, Meng Lan
gold
winner

Entrant Company

Meng Lan

Category

Mobile App / GPS / Navigation

Country / Region

United States

2024
Video
NYX Awards 2024 Winner - One Step Away, Savannah College of Art & Design
gold
winner

Entrant Company

Savannah College of Art & Design

Category

Video / Documentary

Country / Region

United States

2024
Content Marketing
NYX Awards 2024 Winner - The Next Frontier in Tobacco Marketing, Vital Strategies
gold
winner
Tobacco Enforcement and Reporting Movement (TERM)

Entrant Company

Vital Strategies

Category

Content Marketing / Publication

Country / Region

United States