2024

NYX Awards - 2024 Silver Winner Winner

It's a new life

Entrant Company

Rembrand AG

Category

Marketing Campaign / Branding Strategy Campaign

Client's Name

Grand Resort Bad Ragaz AG

Country / Region

Switzerland

Experience Level

Agency

How do you promote Europe’s leading well-being & medical health resort, which is internationally renowned for its commitment to a luxury lifestyle?

The Grand Resort Bad Ragaz offers the unique combination of a five-star luxury resort with first-class medical expertise. Its guests experience more indulgence, more good health, more lightness – so that they leave feeling reborn. From a health resort to the place-to-be for anyone in search of inspiration for a healthy, vibrant life.

Well-being is essential for inner contentment. Short, intense moments of relaxation and recuperation, combined with unforgettable experiences, are an absolute must. This feeling of discovering a new, fulfilled and happy life was also the guiding communicative idea behind the campaign.

Based around the slogan ‘It’s a new life’, the campaign highlights the different stages of personal transformation. From nutrition and exercise to feelings of lightness and relaxation. All these elements result in an overall sense of well-being.

In order to strengthen the resort’s positioning and to achieve maximum brand awareness, the key visuals were shared on media relevant to the target group as well as in dominant advertising spaces with a high reach. From Zurich’s Bahnhofstrasse and Zurich Airport to Times Square in New York.

With elaborately designed content for print, out-of-home, online and film, we are manifesting ‘It’s a new life’ in the minds of the target group. The distinctive image concepts transport viewers into a new dimension of being.

The campaign achieved strong results:

Over 26 million contacts.

More than 110,000 sessions on the landing page with an engagement rate of 29%.

+ 40.3% increase in online sessions.

Credits

Creative Director / Rembrand AG
Jörg Stöckigt
Grafik Design / Rembrand AG
Soraia Simão
Interactive Media Producer & Web Developer / Rembrand AG
Eduard Buchmüller
Account Director / Rembrand AG
Bettina Egger
Digital & Campaign Director / Rembrand AG
Georg Wirth
Photography / Breba Photography
Claus Brechenmacher
Head of Product Marketing / Grand Resort Bad Ragaz AG
Marina Hammer
Hair & Make-up / Fame Agency
Melanie Filbert
Styling Artist / Fame Agency
Lea Küng
Director of Sales & Marketing / Grand Resort Bad Ragaz AG
Toan Ly
Head of Product Marketing / Grand Resort Bad Ragaz AG
Mirjam Grünenfelder
CRM & Customer Experience Manager / Grand Resort Bad Ragaz AG
Siân Dunn
Text & Concept / Rembrand AG
Iris Appel
Photography / Breba Photography
Reiner Baumann
Styling Artist / Fame Agency
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