2024

NYX Awards - 2024 Gold Winner Winner: Promo TV Globo

ALL THE FLOWERS - REVERSE TRAILER

Entrant Company

Promo TV Globo

Category

Video / Drama

Client's Name

TV Globo

Country / Region

Brazil

Experience Level

Other

"All the Flowers" is a compelling drama woven with themes of love, resilience, and, most prominently, revenge. As part of a strategic initiative to generate excitement around the telenovela's final chapters, a teaser trailer employing reverse motion was crafted.
The implementation of reverse motion serves as a unique narrative device, unveiling the characters' journeys in a backward progression. The proposal to return to the narrative's genesis aims to reignite the audience's emotional connection by revisiting the conflicts that molded the main character's desire for revenge. The teaser trailer concludes precisely with one of the initial scenes of the telenovela—the first encounter between Maíra and her mother.
This retrospective journey unfolds in reverse order, strategically presenting pivotal scenes and transformative moments that intricately shaped the plot in a counter-chronological fashion, leading back to the initial presentation of the main characters. This method not only captivates the audience but also provides a fresh perspective on the narrative, as it unveils the intricate web of conflicts and resolutions in a compelling, reverse chronological order.

Credits

Promo Director
Chico Leão
Creative Manager
Camilla Cararo
Production Manager
Mariá Bottini
Copywriter
Marcela Berlandez
Copywriter
Romeu Loures
Editor
Eduardo Calvet
Editor
Amanda Souza
Sound Designer
Tony Pereira Jr.
Producer
Sebastian Meirelles
Lead Designer
Leonardo Gill
Designer
Victor Mendes
Post-Production Supervisors
Gabriel Amorim, Thiago Cacheira, Barbara Meireles
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