2024
Entrant Company
Promo TV Globo
Category
Video - Drama
Client's Name
TV Globo
Country / Region
Brazil
Experience Level
Other
"All the Flowers" is a compelling drama woven with themes of love, resilience, and, most prominently, revenge. As part of a strategic initiative to generate excitement around the telenovela's final chapters, a teaser trailer employing reverse motion was crafted.
The implementation of reverse motion serves as a unique narrative device, unveiling the characters' journeys in a backward progression. The proposal to return to the narrative's genesis aims to reignite the audience's emotional connection by revisiting the conflicts that molded the main character's desire for revenge. The teaser trailer concludes precisely with one of the initial scenes of the telenovela—the first encounter between Maíra and her mother.
This retrospective journey unfolds in reverse order, strategically presenting pivotal scenes and transformative moments that intricately shaped the plot in a counter-chronological fashion, leading back to the initial presentation of the main characters. This method not only captivates the audience but also provides a fresh perspective on the narrative, as it unveils the intricate web of conflicts and resolutions in a compelling, reverse chronological order.
Credits
Entrant Company
Gravity Global
Category
Video - Branded Content
Country / Region
United Kingdom
Entrant Company
TEAM LEWIS
Category
Video - Public Relations
Country / Region
United States
Entrant Company
Matson Money
Category
Strategic Campaign - Event Campaign
Country / Region
United States
Entrant Company
CRX Design
Category
Advertising & Design - Packaging Design (Series)
Country / Region
Brazil