2024

NYX Awards - 2024 Gold Winner Winner: QIMU Design (Shuting & Tianyue)

Culturally Inclusive Health Support for Immigrant Women

Entrant Company

QIMU Design (Shuting & Tianyue)

Category

Mobile App / Health & Wellness

Client's Name

Country / Region

United States

Experience Level

Designer

Our product is specifically designed to assist non-native-speaking women in navigating the significant barriers they encounter within healthcare systems due to language and cultural differences. Integrating advanced AI technology with human expertise, our product offers real-time translation services, culturally sensitive navigation, and robust community support. These features simplify medical communications and ensure they are tailored to the cultural contexts of the users, making healthcare more accessible and understandable.
Key features of our product include an AI-powered assistant that provides instant translations of medical terminology and procedural guidance in multiple languages, essential for users to make informed health decisions. It also includes a service that pairs users with certified companions who provide emotional and linguistic support during medical appointments, addressing feelings of isolation or anxiety due to language barriers.
Additionally, our product offers comprehensive guidance on health insurance options to demystify the details of various plans, enabling women to choose the best coverage for their needs. The community forum acts as a vibrant space for users to share experiences, seek advice, and access a wide range of health-related information, fostering a supportive network.
Our product is compelling because it not only improves healthcare access but also empowers women by providing them with the tools and support needed to navigate health systems confidently. We aim to enhance the quality of life for our users by improving their healthcare outcomes and reducing the stress associated with medical interactions.
The target audience for our product includes immigrant women and non-native speakers who face significant challenges due to linguistic and cultural barriers within their host countries’ healthcare systems. Our product uses a freemium model, allowing users to access essential features for free while offering more advanced services through a subscription. This pricing strategy ensures that our product is accessible to a wide range of users, regardless of their economic situation.

Credits

Co-founder/Product Designer
Shuting Jiang
Co-founder/Product Designer
Tianyue Wu
2024
Video
NYX Awards 2024 Winner - Channel 8 News , Perfect Accident Creative Services GmbH
gold
winner
Channel 8

Entrant Company

Perfect Accident Creative Services GmbH

Category

Video / Broadcast

Country / Region

Germany

2024
Video
NYX Awards 2024 Winner - Bringing The Stories of Rady Children’s Hospital to Life  , TEAM LEWIS
gold
winner

Entrant Company

TEAM LEWIS

Category

Video / Medical

Country / Region

United States

2024
Marketing Campaign
NYX Awards 2024 Winner - Aki Technologies Elevated Halo Top to Sweet Success, Aki Technologies, Media by Inmar Intelligence
gold
winner

Entrant Company

Aki Technologies, Media by Inmar Intelligence

Category

Marketing Campaign / Marketing Effectiveness / Other__

Country / Region

United States

2024
Website
NYX Awards 2024 Winner - Palo Alto Networks Homepage Redesign , Organic
gold
winner

Entrant Company

Organic

Category

Website / Website / Other__

Country / Region

United States