2024

NYX Awards - 2024 Silver Winner Winner

Phrase: AI powered Musical Instrument Learning App

Entrant Company

Ying Pan

Category

Mobile App - Education

Client's Name

Country / Region

United States

Experience Level

Designer

"Phrase" emerges from the collaborative vision of two designers, each embarking on their musical journey from a young age. Together, they identified a pervasive challenge in music education: the struggle with inconsistent access to quality instruction and the isolation of practicing alone. Motivated by their experiences and insights, they crafted "Phrase," an AI-powered solution designed to revolutionize the way music learners engage with their craft outside the conventional classroom environment.

Central to "Phrase" is its mission to address the common hurdles of slow progress and infrequent mentorship, obstacles over 95% of surveyed learners have encountered. The application is ingeniously equipped with features to keep users engaged and motivated, including a practice tracker, daily challenges, and a system that transforms practice milestones into rewarding stars and badges.

The homepage is a testament to its user-friendly design, offering instant access to indispensable tools like a tuner and metronome, thus streamlining the practice routine by reducing the need to juggle between apps. The music score page enhances the learning experience with AI-enhanced features, including an error correction tool that provides feedback from recordings, access to professional audio performances for comparison, and practical aids for recording and annotating directly on scores.

"Phrase" distinguishes itself with its AI-powered error correction feature, offering learners a unique advantage. By analyzing performances, the AI pinpoints imperfections and delivers feedback in simple language, facilitating a deeper understanding of areas for improvement. Learners can then compare their attempts with professional renditions, encouraging repeated practice.

The application's name, "Phrase," reflects the essence of learning music—one segment at a time, symbolizing progression, personal expression, and the individuality of each learner's journey. Opting for a vibrant and engaging color scheme, the app strikes a balance between captivating interest and focusing on practice.

"Phrase" stands as more than a mere practice aid; it represents a visionary step towards democratizing music education, ensuring every learner, regardless of background, has the opportunity to flourish. This initiative is a testament to the designers' commitment to filling every note with hope, paving the way for a brighter future in music learning.

Credits

Product Designer
Ying Pan
Product Designer
Nan Jiang
2024
Advertising & Design
NYX Awards 2024 Winner - ELC Broward Annual Report Template
silver
winner
The Early Learning Coalition of Broward County

Entrant Company

The M Network

Category

Advertising & Design - Annual Report Design

Country / Region

United States

2024
Website
NYX Awards 2024 Winner - Website Redesign
silver
winner
Coco Palm

Entrant Company

The Anything Group

Category

Website - Hotel / Lodging

Country / Region

United States

2024
Website
NYX Awards 2024 Winner - Metso Liveroom Parts & Services Virtual Live Event 2023
silver
winner

Entrant Company

Kuubi Oy

Category

Website - Business to Business

Country / Region

Finland

2024
Website
NYX Awards 2024 Winner - My Super Lawyer Website
silver
winner
Avrek Law Firm

Entrant Company

Zbra Studios

Category

Website - Law & Legal Services

Country / Region

United States