2024

NYX Awards - 2024 Grand Winner Winner

What is New World

Entrant Company

Layer

Category

Video - Trailers

Client's Name

Amazon Games

Country / Region

United States

Experience Level

Agency

Teaser, Announcement, Release Date, Launch, each game campaign requires a litany of trailers before day one and beyond but when you’re a year removed from launch and you need something that unequivocally explains what your core play loop is, CGI and VO isn’t the right move and gameplay is king. With this trailer we wanted to toss our widest net, pulling together sequences from existing assets and choreographing new ones from across the vast environments of New World. The marketing goal and concept have a deep literal connection, this game is for everyone. Solo crafters, hardcore raid leaders, and PVP lovers, should all find something to scratch that itch.

2024
Marketing Campaign
NYX Awards 2024 Winner - Vision:West presented by NBA Player Development
grand
winner

Entrant Company

The MRN Agency

Category

Marketing Campaign - Special Event

Country / Region

United States

2024
Marketing Campaign
NYX Awards 2024 Winner - OPPO Singapore Hitting the Best Sales Achievement Worldwide
grand
winner

Entrant Company

OPPO Singapore

Category

Marketing Campaign - Marketing Effectiveness / Other__

Country / Region

Singapore

2024
Video
NYX Awards 2024 Winner - New World: Greatsword
grand
winner
Amazon Games

Entrant Company

Layer

Category

Video - Games

Country / Region

United States

2024
Strategic Campaign
NYX Awards 2024 Winner - Make the Connection's Mental Health Month Campaign
grand
winner
U.S. Department of Veterans Affairs Office of Mental Health

Entrant Company

Reingold, Inc.

Category

Strategic Campaign - Digital Marketing Campaign

Country / Region

United States