2024

NYX Awards - 2024 Grand Winner Winner: Layer

What is New World

Entrant Company

Layer

Category

Video / Cinematography

Client's Name

Amazon Games

Country / Region

United States

Experience Level

Agency

Teaser, Announcement, Release Date, Launch, each game campaign requires a litany of trailers before day one and beyond but when you’re a year removed from launch and you need something that unequivocally explains what your core play loop is, CGI and VO isn’t the right move and gameplay is king. With this trailer we wanted to toss our widest net, pulling together sequences from existing assets and choreographing new ones from across the vast environments of New World. The marketing goal and concept have a deep literal connection, this game is for everyone. Solo crafters, hardcore raid leaders, and PVP lovers, should all find something to scratch that itch.

2024
Marketing Campaign
NYX Awards 2024 Winner - “Gathering Place”–Asia's First Mirrored Digital Installation, CHONGQING IFS (Chongqing International Finance Square)
grand
winner

Entrant Company

CHONGQING IFS (Chongqing International Finance Square)

Category

Marketing Campaign / Marketing Effectiveness / Other__

Country / Region

China

2024
Video
NYX Awards 2024 Winner - New World: Rise of the Angry Earth, Layer
grand
winner

Entrant Company

Layer

Category

Video / Motion Graphics

Country / Region

United States

2024
Video
NYX Awards 2024 Winner - Pretzels.com, Raindrop Agency
grand
winner
GOAT Foods

Entrant Company

Raindrop Agency

Category

Video / Food & Beverage

Country / Region

United States

2024
Social Media
NYX Awards 2024 Winner - Adobe Photoshop Express: Proud of Us Series, kvell collective
grand
winner

Entrant Company

kvell collective

Category

Social Media / Social Public Service & Activism

Country / Region

United States