2024

NYX Awards - 2024 Grand Winner Winner

New World: Greatsword

Entrant Company

Layer

Category

Video / Games

Client's Name

Amazon Games

Country / Region

United States

Experience Level

Agency

In the games as a service era we’re all too familiar with new weapon drops but to use that content to regain lapsed players and satisfy the hardcore fans you need a multilayered hook. The Greatsword offers many threads to pull from, its weight, its history, its force. Our task was to justify this weapon with a trailer as powerful as the weapon itself.

Using these themes we drew up a familiar narrative, the master and apprentice. The script reflects this motif using the Greatsword as our magical heirloom which allowed us to accomplish a secondary goal for the hardcore fans, showing off the weapon’s ability tree while keeping the whole package engaging for a casual audience. We slotted in ancient pottery inspired motion graphics with gameplay examples of each attack showing off all six of the Greatswords capabilities.

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