2024

NYX Awards - 2024 Grand Winner Winner

New World: Greatsword

Entrant Company

Layer

Category

Video / Games

Client's Name

Amazon Games

Country / Region

United States

Experience Level

Agency

In the games as a service era we’re all too familiar with new weapon drops but to use that content to regain lapsed players and satisfy the hardcore fans you need a multilayered hook. The Greatsword offers many threads to pull from, its weight, its history, its force. Our task was to justify this weapon with a trailer as powerful as the weapon itself.

Using these themes we drew up a familiar narrative, the master and apprentice. The script reflects this motif using the Greatsword as our magical heirloom which allowed us to accomplish a secondary goal for the hardcore fans, showing off the weapon’s ability tree while keeping the whole package engaging for a casual audience. We slotted in ancient pottery inspired motion graphics with gameplay examples of each attack showing off all six of the Greatswords capabilities.

2024
Video
NYX Awards 2024 Winner - Logitech G x Bubba Wallace
grand
winner

Entrant Company

Paper Crowns

Category

Video / Sports

Country / Region

United States

2024
Integrated Marketing
NYX Awards 2024 Winner - Accelerate [Efficiency] Opportunity. The Tech Eagle
grand
winner

Entrant Company

Gravity Global

Category

Integrated Marketing / Social Media

Country / Region

United Kingdom

2024
Website
NYX Awards 2024 Winner - NBA Mental Health Awareness Month: Join the Squad
grand
winner
National Basketball Association (NBA) Mind Health

Entrant Company

Reingold, Inc.

Category

Website / Health

Country / Region

United States

2024
Social Media
NYX Awards 2024 Winner - Adobe: Redesigning Series
grand
winner

Entrant Company

kvell collective

Category

Social Media / Social Entertainment

Country / Region

United States