2024

NYX Awards - 2024 Grand Winner Winner: Layer

OlliOlli World: Void Riders

Entrant Company

Layer

Category

Video / Games

Client's Name

Private Division

Country / Region

United States

Experience Level

Agency

The accolades started piling up for OlliOlli World, so the team over at Roll7 wanted to shred while the wheels were still spinning and drop their first DLC trailer. This new content brought in fresh physics, maps, and new acquaintances to encounter along the journey, all enveloped in an extraterrestrial-inspired package that showcases their distinct art style.
The combination of critical acclaim, press endorsements, and the overall tone of OlliOlli World served as the catalyst for a playful trailer idea. Drawing inspiration from the extravagant Hollywood trailers of the 80s and 90s, the trailer embraced a tongue-in-cheek approach, complete with narration reminiscent of the style of Don Lafontaine.
To kick push things off an animated shadow was introduced, trailing our skater through the initial 20 seconds of risers and hits.This time allowed us to establish the stakes through both voiceover and a tantalizing glimpse of an imposing object overhead. The big reveal came in the form of the mothership, showcasing its tractor beam capabilities, and antigravity magnificence, all while our hero flawlessly executed a "Christ Air." The music surges, a direct selection from the game's eclectic OST, leading up to the iconic line, "coming this summer." The ensuing blend of catchy tricks, motion-tracked environmental commendations, a commanding voiceover delivery, clever scripting, and a punchy chill-hop track left the audience with an exhilarating anticipation.

2024
Video
NYX Awards 2024 Winner - New World: Mount-N-Go, Layer
grand
winner
Amazon Games

Entrant Company

Layer

Category

Video / Social Media

Country / Region

United States

2024
Marketing Campaign
NYX Awards 2024 Winner - Vision:West presented by NBA Player Development , The MRN Agency
grand
winner

Entrant Company

The MRN Agency

Category

Marketing Campaign / Branding Strategy Campaign

Country / Region

United States

2024
Integrated Marketing
NYX Awards 2024 Winner - Accelerate [Efficiency] Opportunity. The Tech Eagle, Gravity Global
grand
winner

Entrant Company

Gravity Global

Category

Integrated Marketing / Business to Business

Country / Region

United Kingdom

2024
Strategic Campaign
NYX Awards 2024 Winner - NC S.A.F.E. Campaign, Reingold, Inc.
grand
winner
North Carolina Department of Public Safety

Entrant Company

Reingold, Inc.

Category

Strategic Campaign / Social Impact Campaign (New)

Country / Region

United States