2024

NYX Awards - 2024 Silver Winner Winner: The T!LT Group

BRISTOL MYERS SQUIBB | SOTYKTU BOOTH CREATIVE AND DESIGN

Entrant Company

The T!LT Group

Category

Advertising & Design / Trade Show Booth Design

Client's Name

BRISTOL MYERS SQUIBB

Country / Region

United States

Experience Level

Agency

As a key player in the global product launch of SOTYKTU™ for
all markets outside of the United States, we became deeply
entrenched in Bristol Myers Squibb’s global market strategy,
brand messaging, and competitive landscape. This positioned us
as the go-to partner for the global brand team as they grappled
with making a splash at significant world congresses in 2023. At
the top of the list was WCD in Singapore and EADV in Berlin.
Navigating through challenges, we adopted a unique
partnership as a design resource, collaborating closely with
vendors to bring the booth to life. We carefully considered
the flavor of each market while staying true to the company,
product, and brand.
Trusted for our nuanced understanding of SOTYKTU™ and
collaborative spirit, we crafted a dynamic and interactive booth,
undergoing several design iterations to ensure it wasn’t only
eye-catching but that it stood out as the obvious choice in the
market. Through strategic elements like interactive kiosks, a
coffee bar area, and a dedicated interaction zone, the booth
provided a hub of engagement at both events, weaving patient
imagery to convey the joy of relief and freedom SOTYKTU™
offers patients.
The result was a resounding success — an incredible booth
that not only supported the launch of SOTYKTU™ but garnered
enthusiastic feedback from attendees and clients alike.

Credits

The T!LT Group
Steve Leamer
The T!LT Group
Teresa Dunn
2024
Pro Bono
NYX Awards 2024 Winner - Making a Global Impact, One Local Cause at a Time, TEAM LEWIS Foundation
silver
winner

Entrant Company

TEAM LEWIS Foundation

Category

Pro Bono / Pro Bono

Country / Region

United States

2024
Content Marketing
NYX Awards 2024 Winner - Monochrome Impressions, Hangzhou Oukalan Fashion Co., Ltd
silver
winner

Entrant Company

Hangzhou Oukalan Fashion Co., Ltd

Category

Content Marketing / Influencer Marketing

Country / Region

China

2024
Mobile App
NYX Awards 2024 Winner - Sam’s Club Membership Plus Upgrade Flow, Sam's Club / Seungwoo Kim
silver
winner

Entrant Company

Sam's Club / Seungwoo Kim

Category

Mobile App / E-Commerce

Country / Region

United States

2024
Public Relations Campaign
NYX Awards 2024 Winner - Stand Against Su, Berman and Company
silver
winner

Entrant Company

Berman and Company

Category

Public Relations Campaign / Best PR Campaign

Country / Region

United States