BRISTOL MYERS SQUIBB | SOTYKTU BOOTH CREATIVE AND DESIGN

As a key player in the global product launch of SOTYKTU™ for

all markets outside of the United States, we became deeply

entrenched in Bristol Myers Squibb’s global market strategy,

brand messaging, and competitive landscape. This positioned us

as the go-to partner for the global brand team as they grappled

with making a splash at significant world congresses in 2023. At

the top of the list was WCD in Singapore and EADV in Berlin.

Navigating through challenges, we adopted a unique

partnership as a design resource, collaborating closely with

vendors to bring the booth to life. We carefully considered

the flavor of each market while staying true to the company,

product, and brand.

Trusted for our nuanced understanding of SOTYKTU™ and

collaborative spirit, we crafted a dynamic and interactive booth,

undergoing several design iterations to ensure it wasn’t only

eye-catching but that it stood out as the obvious choice in the

market. Through strategic elements like interactive kiosks, a

coffee bar area, and a dedicated interaction zone, the booth

provided a hub of engagement at both events, weaving patient

imagery to convey the joy of relief and freedom SOTYKTU™

offers patients.

The result was a resounding success — an incredible booth

that not only supported the launch of SOTYKTU™ but garnered

enthusiastic feedback from attendees and clients alike.