Kiyatec 3D Predict - Kiyatec.com - Website

Kiyatec is a leader in functional precision oncology dedicated to revolutionizing cancer care. Their 3D Predict™ cell culture technology delivers patient-specific evidence of response to chemotherapy prior to treatment initiation. Knowing which therapy works before subjecting patients to the potentially damaging effects of chemo...well, that IS revolutionary. And their marketing efforts needed to reflect that. However, Kiyatec's founders are marketing-naïve scientists. We needed to help them generate national awareness with a new journal ad that would appeal to neurosurgeons, medical oncologists, and neuropathologists. We started with the concept that every body is different, so a one-size-fits-all approach just doesn't make sense for cancer treatment. Kiyatec's original website fell far short of showcasing their revolutionary approach to cancer care. We revamped the user experience, distilled complex content into digestible chunks, and introduced a patient-focused section. The result? A digital platform that embodies Kiyatec's pioneering spirit and solidifies their position as leaders in functional precision oncology.