2024

NYX Awards - 2024 Silver Winner Winner: XXL Studio

POLO IN CHINA

Entrant Company

XXL Studio

Category

Advertising & Design / Book Design

Client's Name

Jackie Wang, Wang Guohua, Luan Yi

Country / Region

China

Experience Level

Designer

Polo in China is a pictorial book that chronicles the history of polo. This book divides the content into two parts: ancient and modern, utilizing both classical and modern layout styles. This enhances its expressiveness while better showcasing the different characteristics of cultural relics and historical photographs. The black divider pages utilize a timeline to connect the ancient and modern sections, paired with the display of paintings and calligraphy works, adding to the collectible value of the book. Through three different perspectives in three sections, it presents readers with a more comprehensive view of its artistic features.
In addition, this book has made many attempts in craftsmanship. The cut corners at the book’s edge highlight the timeline so that the contents are more closely linked. The hardcover craftsmanship coupled with a flexible spine makes the hefty book delicate and easy to flip through. As the pages turn, the shape of the spine continuously fluctuates up and down, accompanying the rhythm and rhyme of the content inside, providing readers with a more dynamic reading experience.
While balancing the beauty of the classical and the modern, this book strives to portray the flowing grace and refined elegance of polo as a sport, allowing readers to fully appreciate the charm of the game during the reading process.

Credits

XXL Studio
yu zhang
2024
Mobile App
NYX Awards 2024 Winner - Phrase: AI powered Musical Instrument Learning App, Ying Pan
silver
winner

Entrant Company

Ying Pan

Category

Mobile App / Education

Country / Region

United States

2024
Social Media
NYX Awards 2024 Winner - Having A Little Monday Pun, Taillight
silver
winner

Entrant Company

Taillight

Category

Social Media / Social Campaign

Country / Region

United States

2024
Advertising & Design
NYX Awards 2024 Winner - The Meta Book, Sharon and Guy
silver
winner
Harold Washington Library

Entrant Company

Sharon and Guy

Category

Advertising & Design / Book Cover Design

Country / Region

United States

2024
Pro Bono
NYX Awards 2024 Winner - Making a Global Impact, One Local Cause at a Time, TEAM LEWIS Foundation
silver
winner

Entrant Company

TEAM LEWIS Foundation

Category

Pro Bono / Pro Bono

Country / Region

United States