2024
Entrant Company
Mackenzie Costa
Category
Advertising & Design - Poster Design (Single)
Client's Name
The Sharon Disney Lund School of Dance
Country / Region
United States
Experience Level
Designer
"Solitude in Motion" is a 2023 dance showcase produced by The Sharon Disney Lund School of Dance, where dancers in their second year at California Institute of the Arts present self-choreographed solos. I was commissioned to create a poster advertising the event, with the freedom of making my own design decisions that met the client’s needs.
This poster symbolizes the fusion of artistic expression and functionality. I was influenced by the aesthetics of psychedelia and surrealism and wanted the design to capture “solitude,” the title, and the fundamental theme of the event. Each element serves a dual purpose of captivating attention and conveying the underlying message that this recital is all about solo dance.
Ultimately, the poster serves as a precursor to the dance recital, offering a provoking glimpse into the transformative experience that awaits the audience. It seeks to create anticipation, promising an evening of outstanding talent, and emotional resonance. "Solitude in Motion" transcends its role as a promotional tool; it serves as a beacon of creativity within the lively landscape of Los Angeles’ artistic scene.
Credits
Entrant Company
Brand Ave. Studios
Category
Content Marketing - Video or Video Series
Country / Region
United States
Entrant Company
Industrial Technology Research Institute (ITRI)
Category
Integrated Marketing - Intergrated Marketing / Other__
Country / Region
Taiwan
Entrant Company
Gravity Global
Category
Video - Social Media
Country / Region
United Kingdom
Entrant Company
Aki Technologies, Media by Inmar Intelligence
Category
Marketing Campaign - Marketing Effectiveness / Other__
Country / Region
United States