2024

NYX Awards - 2024 Gold Winner Winner: Mackenzie Costa

Solitude in Motion

Entrant Company

Mackenzie Costa

Category

Advertising & Design / Poster Design (Single)

Client's Name

The Sharon Disney Lund School of Dance

Country / Region

United States

Experience Level

Designer

"Solitude in Motion" is a 2023 dance showcase produced by The Sharon Disney Lund School of Dance, where dancers in their second year at California Institute of the Arts present self-choreographed solos. I was commissioned to create a poster advertising the event, with the freedom of making my own design decisions that met the client’s needs.
This poster symbolizes the fusion of artistic expression and functionality. I was influenced by the aesthetics of psychedelia and surrealism and wanted the design to capture “solitude,” the title, and the fundamental theme of the event. Each element serves a dual purpose of captivating attention and conveying the underlying message that this recital is all about solo dance.
Ultimately, the poster serves as a precursor to the dance recital, offering a provoking glimpse into the transformative experience that awaits the audience. It seeks to create anticipation, promising an evening of outstanding talent, and emotional resonance. "Solitude in Motion" transcends its role as a promotional tool; it serves as a beacon of creativity within the lively landscape of Los Angeles’ artistic scene.

Credits

Graphic Designer
Mackenzie Costa
2024
Mobile App
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gold
winner
Xtraspots

Entrant Company

SHIUAN DE CHEN

Category

Mobile App / GPS / Navigation

Country / Region

United States

2024
Social Media
NYX Awards 2024 Winner - Masterbuilt Gravity Series, Yamamoto Agency
gold
winner
Middleby - Masterbuilt

Entrant Company

Yamamoto Agency

Category

Social Media / Social Branding Campaign

Country / Region

United States

2024
Social Media
NYX Awards 2024 Winner -
gold
winner

Entrant Company

Designit

Category

Social Media / Social Ad Campaign

Country / Region

United States

2024
Video
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gold
winner
Single Frame

Entrant Company

Rainbow Trout Films Ltd

Category

Video / Short Form Video

Country / Region

United Kingdom