2024

NYX Awards - 2024 Gold Winner Winner: Mackenzie Costa

Solitude in Motion

Entrant Company

Mackenzie Costa

Category

Advertising & Design / Poster Design (Single)

Client's Name

The Sharon Disney Lund School of Dance

Country / Region

United States

Experience Level

Designer

Gallery

About The Entry

"Solitude in Motion" is a 2023 dance showcase produced by The Sharon Disney Lund School of Dance, where dancers in their second year at California Institute of the Arts present self-choreographed solos. I was commissioned to create a poster advertising the event, with the freedom of making my own design decisions that met the client’s needs.
This poster symbolizes the fusion of artistic expression and functionality. I was influenced by the aesthetics of psychedelia and surrealism and wanted the design to capture “solitude,” the title, and the fundamental theme of the event. Each element serves a dual purpose of captivating attention and conveying the underlying message that this recital is all about solo dance.
Ultimately, the poster serves as a precursor to the dance recital, offering a provoking glimpse into the transformative experience that awaits the audience. It seeks to create anticipation, promising an evening of outstanding talent, and emotional resonance. "Solitude in Motion" transcends its role as a promotional tool; it serves as a beacon of creativity within the lively landscape of Los Angeles’ artistic scene.

Credits

Graphic Designer
Mackenzie Costa
2024
Video
NYX Awards 2024 Winner - What's New, New York Life? , New York Life Insurance Company
gold
winner

Entrant Company

New York Life Insurance Company

Category

Video / Informational

Country / Region

United States

2024
Video
NYX Awards 2024 Winner - Tidy Cats - Innovation Lab, Avrett Free Ginsberg
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winner
Nestlé Purina PetCare

Entrant Company

Avrett Free Ginsberg

Category

Video / Pets

Country / Region

United States

2024
Website
NYX Awards 2024 Winner - EDGE Empower – Real. World. Change., Gravity Global
gold
winner

Entrant Company

Gravity Global

Category

Website / Professional Services

Country / Region

United Kingdom

2024
Strategic Campaign
NYX Awards 2024 Winner - Speed and Results, Jennings Social Media & MarTech
gold
winner
AutoVentive

Entrant Company

Jennings Social Media & MarTech

Category

Strategic Campaign / Mobile Campaign

Country / Region

United States