SEM Campaign

This submission by MarketCrest, LLC, an award winning digital marketing agency in Dallas, TX, highlights the exceptional results and strategy behind Search Engine Optimization (SEO) and Paid Advertising (PPC) campaigns for a San Francisco immigration law firm. The combined campaigns makes it an ideal fit for a full Search Engine Marketing (SEM) case study which would include both organic and paid channels.
The Search Engine Optimization campaign was to drive organic traffic, keyword rankings, leads, and new cases.
The non-organic campaign (aka paid advertising/PPC) was designed to vastly accelerate the law firm’s ability to be found easily online and attract highly targeted inquiries that could be turned into new cases and revenue.
Together, the law firm captures new cases (aka revenue) from the more expensive paid advertising channel while they wait for the non-paid organic work to rank and return an even higher Return On Investment (ROI).
The SEM campaign surpassed the client's wildest expectations as both organic and paid campaigns combined to MORE THAN DOUBLE the size of her law firm.
The client earned OVERSIZED results in organic ranking and website traffic, and up to a 9X ROI on the Paid Ad campaigns. She broke Law firm records on every in-process metric being tracked, along the way to $1,900,000.