NE Pork: Interactive Modern Pig Barn

We were asked how to educate consumers about pork and the attributes of modern pig farming in Nebraska in order to dispel a negative narrative. We wanted to show that the animals were clean and well cared for so consumers would feel good about buying Nebraska pork. We developed the idea of an interactive pig barn with an animated tour guide, descriptors of the parts of the farm and barn, photos, motion graphics, audio and video. The client was thrilled with the results.