2024
Entrant Company
Agent Orange Design
Category
Advertising & Design - Annual Report Design
Client's Name
Corruption Watch
Country / Region
South Africa
Experience Level
Agency
Every year, Corruption Watch (CW), the local chapter of the global anti-corruption movement, Transparency International, publishes an annual report. This report is shared with their funders and the public, demonstrating their impact in the fight against corruption in South Africa. Each edition offers insights into CW's campaigns, advocacy efforts, and research findings, and features real-life stories of individuals courageously exposing corrupt practices.
For the 2023 annual report, aptly titled "Changing The Landscape," we joined forces with CW to craft a visual narrative that demands attention. Our illustrations don't just adorn the pages; they leap off them, combining gritty realism with bold symbolism. We didn't shy away from the raw emotion that permeates the fight against corruption; instead, we channeled it into visuals that hit hard and linger long after the page is turned.
With a total of 92 pages, this year's annual report challenges traditional norms. Each illustration is clever and thought-provoking, urging viewers to delve deeper into the complexities of corruption. They are not just literal depictions of straightforward messages; rather, they invite contemplation and reflection on the societal impact of corruption.
In the infographics section, we transform hard data into vibrant, eye-catching visuals. From the staggering scale of corruption in South Africa to CW's interventions, every statistic is enlivened with bold colors and dynamic design. By making complex information accessible and engaging, we ensure that a wide range of audiences, including whistle-blowers, potential funders, activists, partners, and change-makers, are not only informed but also empowered to be part of the solution.
The response to this edition has been electrifying. From the client and their stakeholders to partners across the Transparency International network and the media, the praise has been unanimous. But for us, the greatest reward is knowing that our work is making a difference. As we continue our partnership with CW, we are reminded that our mission is not just to create beautiful design; it is to ignite change and make the world a better place, one report at a time.
Credits
Entrant Company
Berman and Company
Category
Public Relations Campaign - Televison Placement
Country / Region
United States
Entrant Company
Lailak Barakat
Category
Video - Advertising
Country / Region
Qatar
Entrant Company
MAS
Category
Advertising & Design - Advertising Campaign Design
Country / Region
United States
Entrant Company
Qingsong Li
Category
Advertising & Design - Packaging Design (Series)
Country / Region
China