2024

NYX Awards - 2024 Gold Winner Winner

KoçSistem's Brand New Website!

Entrant Company

KoçSistem Bilgi ve IletiSim Hizmetleri A.S.

Category

Website / Technology / Science

Client's Name

Country / Region

Turkey

Experience Level

Internal

We published redesigned version of our website on May, 2024.

Why Redesign Our Website?

- Technologies and trends evolve rapidly. A technology-focused company must mirror its commitment to innovation in its online presence. This drove our decision to revamp our website.

- Previously, websites required separate interfaces for desktop and mobile access, posing challenges for brand consistency. Responsive design now ensures optimal performance and accessibility across all devices, enhancing user experience.

- Today's business landscape demands differentiation and personalized experiences amid escalating competition. Our website redesign aimed to align with customer expectations, improve navigation, and prioritize user preferences over brand directives.

- Presenting customers with an outdated website contradicted our image as pioneers in technology and innovation. Thus, we sought to align our online platform with our marketing objectives and forward-thinking approach.

- The trend toward realism in web design has waned, with users favoring faster, more streamlined experiences. Accordingly, we opted for a new, sleek website with a flat design aesthetic, focusing on functionality and speed.

KoçSistem's new website exemplifies success through meticulous design considerations. Its clear navigation ensures seamless user journeys, with intuitive menus guiding visitors effortlessly. Consistency reigns supreme, as each page maintains uniformity in design elements, fostering a cohesive browsing experience. The website's responsive design adapts flawlessly to various devices, catering to users regardless of their preferred platform. Employing a well-defined visual hierarchy, KoçSistem prioritizes content effectively, directing user attention where it matters most. Embracing a minimalist approach, clutter is minimized, allowing for enhanced user focus and engagement. In essence, KoçSistem's new website stands as a testament to the principles of effective design, setting a benchmark for success in the digital realm.

Best Sides of Our New Website

Clear Navigation: Intuitive menus and easy-to-find links enhance user journey.

Consistent Layout: Maintain uniformity in design elements for coherence.

Responsive Design: Ensure adaptability across devices for seamless user experience.

Visual Hierarchy: Prioritize content hierarchy to guide user attention effectively.

Minimalist Approach: Streamline design to reduce clutter and enhance user focus.

Credits

Head of Communication
Ziya Özışık
Senior Marketing Manager
Volkan Aytan
Art Director
Özgür Tetikarslan
Web Agency
Brew Interactive
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