Engaging Advocates for Social Good

I nominate Advocators for Best Social Impact Campaign. Their motto "We're not just influencers. We are Advocators!" is spot on. Advocators AI possess influencer experts who boost advocacy engagements, distinguishing themselves through their innovative use of AI audience segmentation, turning influencer marketing into a movement. Their tool has been developed to serve the evolving digital landscape. They do amazing work and are well-positioned for the NYX Awards under the category of Best Strategic Social Impact Campaign.

The American Coalition for Ukraine (ACU) , a mission-driven organization, sought to engage Ukrainian supporters through an awareness campaign. The goal was to positively influence communities, drive them to action and amplify the message.

ACU embarked on a mission-driven influencer campaign to rally support for the Ukraine. This initiative aimed to increase awareness, foster engagement, boost sign-ups, and mobilize supporters.

Advocators identified and partnered with micro and nano influencers whose values and audiences aligned with the cause. Micro-influencers, with their 10,000 to 100,000 followers, provided a broad yet intimate reach, while nano-influencers, with 1,000 to 10,000 followers, offered a highly personalized touch. These influencers crafted authentic and emotionally content, sharing powerful stories and calls to action that deeply connected with their followers. The advocates urged supporters to take action. Their genuine approach raised awareness and inspired active participation and advocacy. The grassroots approach of nano-influencers ensured that the message reached niche and localized communities, while micro-influencers amplified it to a wider audience with high engagement rates.

ACU has recently seen a tremendous response to their Ukraine Action Summit where there were 560 registered attendees from 47 states with over 350 Congressional Meetings by over 100 organizations. Advocators has directed substantial traffic to ACU's landing page, resulting in increased sign-ups and support. By leveraging the authenticity and trust of these influencers, ACU amplified their message, driving a compassionate response from US communities. This strategic use of micro and nano influencers proved to be a powerful method for ACU, enhancing understanding and empathy towards the Ukrainian people and translating it into actionable support.