2020

NYX Awards - 2020 Grand Winner Winner: CRX Design

Io-Iô

Entrant Company

CRX Design

Category

Design & Print (NEW) / Packaging

Client's Name

Hershey’s

Country / Region

Brazil

Experience Level

Agency

Brand & packaging redesign for Io-iô — chocolate & hazelnut cream snack present in Brazilian kid's lives since 1961. The redesign retains the brand’s fun & playful essence, but moves away from a childlike aesthetic, to seek a more contemporary style — cleaner logotype & quirky animated mascots which appeal to children, but also connect with its older and very prominent audience of teens & adults which have grown up but are still very loyal to the brand. The “O” letters of ‘Io-Iô’ interact with the elements of the pack, changing their gaze towards the appetite appeal, and “devouring” it.

Credits

Creative Director
Danilo Helvadjian
Creative Director
Luiz Sanches Junior
Strategic Director
Cristiano Vinciprova
Creative Director
Ingrid Lafalce
2020
Non-Broadcast
NYX Awards 2020 Winner - Stellaris: Console Edition - Launch Trailer, Player One Trailers
grand
winner

Entrant Company

Player One Trailers

Category

Non-Broadcast / Motion Graphics

Country / Region

United States

2020
Website
NYX Awards 2020 Winner - Toratora Travel, Giuseppe De Lauri
grand
winner
Toratora

Entrant Company

Giuseppe De Lauri

Category

Website / Travel

Country / Region

United States

2020
Broadcast / Television
NYX Awards 2020 Winner - My Last Days: Season Four , WAYFARER ENTERTAINMENT
grand
winner

Entrant Company

WAYFARER ENTERTAINMENT

Category

Broadcast / Television / Documentary

Country / Region

United States

2020
Non-Broadcast
NYX Awards 2020 Winner - Junkbots: Origins, HEXBUG
grand
winner

Entrant Company

HEXBUG

Category

Non-Broadcast / Animation

Country / Region

United States