2020
Entrant Company
CRX Design
Category
Design & Print (NEW) - Packaging
Client's Name
Hershey’s
Country / Region
Brazil
Experience Level
Agency
Brand & packaging redesign for Io-iô — chocolate & hazelnut cream snack present in Brazilian kid's lives since 1961. The redesign retains the brand’s fun & playful essence, but moves away from a childlike aesthetic, to seek a more contemporary style — cleaner logotype & quirky animated mascots which appeal to children, but also connect with its older and very prominent audience of teens & adults which have grown up but are still very loyal to the brand. The “O” letters of ‘Io-Iô’ interact with the elements of the pack, changing their gaze towards the appetite appeal, and “devouring” it.
Credits
Entrant Company
Goodbye Kansas Studios
Category
Commercials / Marketing - Animation
Country / Region
Sweden
Entrant Company
Paradox Media Pte Ltd
Category
Commercials / Marketing - Consumer Products / Services
Country / Region
Singapore
Entrant Company
Lara Wilkin
Category
Design & Print - Illustration / Infographic
Country / Region
Germany
Entrant Company
The Brand Collective
Category
Design & Print - Corporate Identity
Country / Region
United States