Io-Iô

Brand & packaging redesign for Io-iô — chocolate & hazelnut cream snack present in Brazilian kid's lives since 1961. The redesign retains the brand’s fun & playful essence, but moves away from a childlike aesthetic, to seek a more contemporary style — cleaner logotype & quirky animated mascots which appeal to children, but also connect with its older and very prominent audience of teens & adults which have grown up but are still very loyal to the brand. The “O” letters of ‘Io-Iô’ interact with the elements of the pack, changing their gaze towards the appetite appeal, and “devouring” it.