Virginia's Insurance Marketplace Medicaid Commercial

As Virginia made the transition from HealthCare.gov to a state-run health insurance exchange, the Virginia State Corporation Commission sought to create an approachable brand for its new exchange platform, create awareness of this new entity, and promote enrollment in insurance plans offered on the exchange during its inaugural open enrollment period. Reingold developed this video advertisement to encourage Virginians losing Medicaid eligibility to apply for affordable insurance on Virginia's Insurance Marketplace. The video was displayed across broadcast TV, connected TV, and digital channels.