VIP Logo Design

We reimagined the ethos of VIP, a Canadian company that provides expert submetering services, by revamping their logo, tagline, guidelines and website. We felt the first and most crucial step was creating the logo. VIP's biggest differentiation was that there’s not a single element left unchecked once they are onboard, which then became the inspiration of the new logo.
The letters in the logo stand for Verification and Inspection Professionals, and the levels depicted through dashes in each of the letters represent VIPs presence both above land and below (based on how the utilities are connected to the homes and offices).
All in Motion Studios delivers exceptional video, design and content services to clients across the globe.