2024

NYX Awards - 2024 Gold Winner Winner: Parnaso

Trailer

Entrant Company

Parnaso

Category

Pro Bono / Pro Bono

Client's Name

Spanish Society of Rehumatology

Country / Region

Spain

Experience Level

Agency

The Spanish Society of Rheumatology wants to launch a campaign to raise awareness throughout society of the importance of preventing systemic autoimmune rheumatic diseases (SARD), which are conditions of unknown cause in which the immune system attacks the patient's own body and can affect organs such as the kidneys, heart, lungs or nervous system.
The video resembles the trailer by which platforms such as Netflix, HBO Max, Disney+, Movistar+, SkyShowtime announce their new films or series.
We recorded more than 25 testimonials from patients with different systemic autoimmune rheumatic diseases (SARD). Each story has its own title and image, as if it were a film or series. We also created a website where all the videos were compiled.

Credits

director general creativo
Jose Arribas Leon
2024
Marketing Campaign
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Entrant Company

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Category

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Country / Region

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Country / Region

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Entrant Company

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Category

Video / Technology / Science

Country / Region

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Entrant Company

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Category

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