Palo Alto Networks Homepage Redesign

The redesign of Palo Alto Networks’ homepage led to a 268% in-page engagement increase, delivering on the client’s highest priority KPI. The goal of the redesign was to elevate the homepage experience to extend beyond practitioners to engage C-level via customized thought leadership.

Designed with a renewed focus on storytelling, the updated page takes users on a narrative journey that starts with the evolving landscape of cybersecurity. This paves the way for Palo Alto Networks to show up as a trusted partner with future-ready solutions, capable of defending at speed and scale. Be it daily data, cinematic videos or industry awards, everything delivers on this overarching brand promise.

In addition to telling a singular story, the homepage must also serve as an interactive gateway, capable of leading users deeper into the site experience. And that’s exactly what the redesigned page continues to do—increasing overall website traffic and driving product demand among CISOs, SOC leads and security architects/engineers.