2024

NYX Awards - 2024 Gold Winner Winner: DesignHammer

My Duke Research website

Entrant Company

DesignHammer

Category

Website / Health

Client's Name

The Duke Office of Clinical Research

Country / Region

United States

Experience Level

The new My Duke Research website is a joint initiative of Duke Office of Clinical Research (DOCR) and Duke Clinical & Translational Science Institute (CTSI). The primary goal of the new website is to help increase recruitment for Duke Health clinical trials, primarily in central North Carolina and southern Virginia. As recruiting participants across a broad demographic range and health continuum has proven challenging, a goal of the new website is improving awareness of and trust in clinical trials, particularly in underserved communities, to help better engage participation from these under-represented communities.
The new website boasts a fully functional clinical trials directory with filters tested to be easy for the target audiences to use. The directory is kept up to date with daily syncing of clinical trials information fed by an internal Duke Health data source. Study listings provide tailored contact forms to allow potential participants to indicate interest. The site provides English and Spanish content for high value content, including select study details. Additionally, the new site provides educational content about the clinical trials process, results of studies, and publicizes upcoming events to connect the Durham community with the clinical research process.

Credits

Project Manager (Discovery)
Dave Shepley
2024
Strategic Campaign
NYX Awards 2024 Winner - Closing The Sex Hormones Awareness Gap , Fungi PR
gold
winner

Entrant Company

Fungi PR

Category

Strategic Campaign / Brand Strategy Campaign

Country / Region

United States

2024
People & Team
NYX Awards 2024 Winner - Brand Ave. Studios, Brand Ave. Studios
gold
winner
Brand Ave. Studios

Entrant Company

Brand Ave. Studios

Category

People & Team / Content Studio

Country / Region

United States

2024
Public Relations Campaign
NYX Awards 2024 Winner - World Cancer Day 2022-2024 'CloseTheCareGap' campaign, Union for International Cancer Control - World Cancer Day
gold
winner

Entrant Company

Union for International Cancer Control - World Cancer Day

Category

Public Relations Campaign / Healthcare

Country / Region

Switzerland

2024
Advertising & Design
NYX Awards 2024 Winner - Cardinals Arch, MAS
gold
winner
St. Louis Cardinals

Entrant Company

MAS

Category

Advertising & Design / Outdoor Ad Design

Country / Region

United States