2024

NYX Awards - 2024 Gold Winner Winner: DesignHammer

My Duke Research website

Entrant Company

DesignHammer

Category

Website / Health

Client's Name

The Duke Office of Clinical Research

Country / Region

United States

Experience Level

The new My Duke Research website is a joint initiative of Duke Office of Clinical Research (DOCR) and Duke Clinical & Translational Science Institute (CTSI). The primary goal of the new website is to help increase recruitment for Duke Health clinical trials, primarily in central North Carolina and southern Virginia. As recruiting participants across a broad demographic range and health continuum has proven challenging, a goal of the new website is improving awareness of and trust in clinical trials, particularly in underserved communities, to help better engage participation from these under-represented communities.
The new website boasts a fully functional clinical trials directory with filters tested to be easy for the target audiences to use. The directory is kept up to date with daily syncing of clinical trials information fed by an internal Duke Health data source. Study listings provide tailored contact forms to allow potential participants to indicate interest. The site provides English and Spanish content for high value content, including select study details. Additionally, the new site provides educational content about the clinical trials process, results of studies, and publicizes upcoming events to connect the Durham community with the clinical research process.

Credits

Project Manager (Discovery)
Dave Shepley
2024
Video
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winner
Channel 8

Entrant Company

Perfect Accident Creative Services GmbH

Category

Video / Broadcast

Country / Region

Germany

2024
Video
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winner

Entrant Company

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Category

Video / Entertainment

Country / Region

Brazil

2024
Content Marketing
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Entrant Company

Gravity Global

Category

Content Marketing / Multichannel Social Media Content

Country / Region

United Kingdom

2024
Marketing Campaign
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Entrant Company

weights&pulleys

Category

Marketing Campaign / B2B Marketing Effectiveness (New)

Country / Region

United States