2024

NYX Awards - 2024 Gold Winner Winner: Meng Lan

Way to Drive: Navigating Foreign Roads Safely

Entrant Company

Meng Lan

Category

Mobile App / GPS / Navigation

Client's Name

Country / Region

United States

Experience Level

Designer

Way to Drive is an app designed to assist Chinese tourists in learning local traffic rules to avoid tickets and potential dangers when driving in Los Angeles.
It offers a route planner, image recognition for road signs, neighborhood traffic rule alerts, and language translation options for non-English speakers.
With 'Way to Drive,' users gain access to a dynamic route planner, allowing them to preview traffic rules before embarking on their journey or during their drive. The app also employs advanced image recognition to provide clear explanations of complex road signs.
Moreover, users can explore and set alerts for traffic rules in their vicinity, minimizing the risk of receiving tickets. For added convenience, the app offers language translation preferences, making it accessible to those less familiar with English.

2024
Advertising & Design
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gold
winner
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Entrant Company

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Category

Advertising & Design / Packaging Design (Series)

Country / Region

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Video
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winner
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Category

Video / Corporate

Country / Region

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Video
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Entrant Company

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Category

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Country / Region

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Integrated Marketing
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winner
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Entrant Company

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Category

Integrated Marketing / Multicultural Marketing Integration (New)

Country / Region

Taiwan