2024

NYX Awards - 2024 Gold Winner Winner: Meng Lan

Way to Drive: Navigating Foreign Roads Safely

Entrant Company

Meng Lan

Category

Mobile App / GPS / Navigation

Client's Name

Country / Region

United States

Experience Level

Designer

About The Entry

Way to Drive is an app designed to assist Chinese tourists in learning local traffic rules to avoid tickets and potential dangers when driving in Los Angeles.
It offers a route planner, image recognition for road signs, neighborhood traffic rule alerts, and language translation options for non-English speakers.
With 'Way to Drive,' users gain access to a dynamic route planner, allowing them to preview traffic rules before embarking on their journey or during their drive. The app also employs advanced image recognition to provide clear explanations of complex road signs.
Moreover, users can explore and set alerts for traffic rules in their vicinity, minimizing the risk of receiving tickets. For added convenience, the app offers language translation preferences, making it accessible to those less familiar with English.

2024
Marketing Campaign
NYX Awards 2024 Winner - Aki Technologies Elevated Halo Top to Sweet Success, Aki Technologies, Media by Inmar Intelligence
gold
winner

Entrant Company

Aki Technologies, Media by Inmar Intelligence

Category

Marketing Campaign / Marketing Effectiveness / Other__

Country / Region

United States

2024
Integrated Marketing
NYX Awards 2024 Winner - American Dream 401(k), Matson Money
gold
winner

Entrant Company

Matson Money

Category

Integrated Marketing / Intergrated Marketing / Other__

Country / Region

United States

2024
Video
NYX Awards 2024 Winner - Greater Bay Area, Casual
gold
winner
Standard Chartered

Entrant Company

Casual

Category

Video / Corporate

Country / Region

Hong Kong SAR

2024
Social Media
NYX Awards 2024 Winner - Matson Money, Matson Money
gold
winner

Entrant Company

Matson Money

Category

Social Media / Instagram Page

Country / Region

United States