2024
Entrant Company
The Texas Network
Category
Video - Educational
Client's Name
Save Water Texas Coalition
Country / Region
United States
Experience Level
Agency
This episode of "Irry Gator - Don't be a Water Wasting Weasel" uses engaging 2D animation and vibrant characters like JayB Blue and Wesley the Water Wasting Weasel to emphasize the importance of water conservation. The episode highlights that up to 65% of water can be lost to evaporation when watering during the peak heat of the day. It opens with Wesley the Weasel sneakily turning on the irrigation sprinklers to shower, only for JayB Blue and Irry Gator to intervene and shut off the water, reinforcing the critical message that "water is simply indispensable." This leads into a catchy musical interlude featuring a jingle with the same message. The episode concludes with Irry Gator directing viewers to his website for more tips from his award-winning program, while JayB Blue tidies up trophies, including one held by the Weasel humorously labeled "world's longest shower." A comedic mishap sees JayB Blue getting entangled in a clothesline and catapulted back to Irry Gator, ending with the tagline "Water Less, Save More (on your water bill)."
Credits
Entrant Company
Agent Orange Design
Category
Advertising & Design - Annual Report Design
Country / Region
South Africa
Entrant Company
BINYAN Studios
Category
Video - Real Estate
Country / Region
Australia
Entrant Company
The National Committee for the Welfare of Prisoners, Released and their Families (TRAHUM)
Category
Video - Nonprofit
Country / Region
Saudi Arabia
Entrant Company
Playable Factory
Category
Strategic Campaign - Interactive Brand Experience
Country / Region
Turkey