2024

NYX Awards - 2024 Gold Winner Winner: The Texas Network

Irry Gator - Don't be a Water Wasting Weasel

Entrant Company

The Texas Network

Category

Video / Educational

Client's Name

Save Water Texas Coalition

Country / Region

United States

Experience Level

Agency

This episode of "Irry Gator - Don't be a Water Wasting Weasel" uses engaging 2D animation and vibrant characters like JayB Blue and Wesley the Water Wasting Weasel to emphasize the importance of water conservation. The episode highlights that up to 65% of water can be lost to evaporation when watering during the peak heat of the day. It opens with Wesley the Weasel sneakily turning on the irrigation sprinklers to shower, only for JayB Blue and Irry Gator to intervene and shut off the water, reinforcing the critical message that "water is simply indispensable." This leads into a catchy musical interlude featuring a jingle with the same message. The episode concludes with Irry Gator directing viewers to his website for more tips from his award-winning program, while JayB Blue tidies up trophies, including one held by the Weasel humorously labeled "world's longest shower." A comedic mishap sees JayB Blue getting entangled in a clothesline and catapulted back to Irry Gator, ending with the tagline "Water Less, Save More (on your water bill)."

Credits

Executive Director
Barbara Payne
Creative Director
Russell Lambert
Animation Director
Andrew Austin
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