2024

NYX Awards - 2024 Grand Winner Winner: Huemen Design

Always Ready Slot Car Grand Prix

Entrant Company

Huemen Design

Category

Video / Automotive

Client's Name

Scuderia Ferrari and HARMAN Automotive

Country / Region

United States

Experience Level

Agency

Through a multi-year campaign effort, HARMAN Automotive and Scuderia Ferrari have showcased HARMAN Automotive's Ready products to OEMs and other potential customers via social media. One of the final partnership events was the Always Ready Slot Car Grand Prix. Scuderia Ferrari drivers, Carlos Sainz and Charles Leclerc, were challenged to race each other on a slot car board designed to mimic Italy's Imola track -- 24 heart-pounding laps to slot car glory. What ensues is a fun, nostalgia-filled and competitive race between teammates, giving fans a deeper look into what the Scuderia Ferrari and HARMAN Automotive partnership is all about.

Credits

Rubin Carasco
Ryan Durinick
Thomas Irwin
Andrew Schwartzenberger
Mark Bonacua
2024
Integrated Marketing
NYX Awards 2024 Winner - Incredible Journeys - Episode 8 | Canada, Gravity Global
grand
winner
Embraer Commercial Aviation

Entrant Company

Gravity Global

Category

Integrated Marketing / Business to Business

Country / Region

United Kingdom

2024
Video
NYX Awards 2024 Winner - Rendez-vous Canada 2023, Travel Manitoba
grand
winner

Entrant Company

Travel Manitoba

Category

Video / Tourism

Country / Region

Canada

2024
Video
NYX Awards 2024 Winner - New World: Greatsword, Layer
grand
winner
Amazon Games

Entrant Company

Layer

Category

Video / Trailers

Country / Region

United States

2024
Marketing Campaign
NYX Awards 2024 Winner - Incredible Journeys - Episode 8 | Canada, Gravity Global
grand
winner
Embraer Commercial Aviation

Entrant Company

Gravity Global

Category

Marketing Campaign / Multichannel Marketing Campaign (New)

Country / Region

United Kingdom