2024

NYX Awards - 2024 Grand Winner Winner: Huemen Design

Always Ready Slot Car Grand Prix

Entrant Company

Huemen Design

Category

Video / Automotive

Client's Name

Scuderia Ferrari and HARMAN Automotive

Country / Region

United States

Experience Level

Agency

About The Entry

Through a multi-year campaign effort, HARMAN Automotive and Scuderia Ferrari have showcased HARMAN Automotive's Ready products to OEMs and other potential customers via social media. One of the final partnership events was the Always Ready Slot Car Grand Prix. Scuderia Ferrari drivers, Carlos Sainz and Charles Leclerc, were challenged to race each other on a slot car board designed to mimic Italy's Imola track -- 24 heart-pounding laps to slot car glory. What ensues is a fun, nostalgia-filled and competitive race between teammates, giving fans a deeper look into what the Scuderia Ferrari and HARMAN Automotive partnership is all about.

Featured Media

Credits

Rubin Carasco
Ryan Durinick
Thomas Irwin
Andrew Schwartzenberger
Mark Bonacua
2024
Video
NYX Awards 2024 Winner - Pretzels.com, Raindrop Agency
grand
winner
GOAT Foods

Entrant Company

Raindrop Agency

Category

Video / Food & Beverage

Country / Region

United States

2024
Video
NYX Awards 2024 Winner - Fanáticos de lo Real by Burger King, Omnicom Public Relations Group
grand
winner

Entrant Company

Omnicom Public Relations Group

Category

Video / Diversity & Inclusion

Country / Region

Spain

2024
Video
NYX Awards 2024 Winner - Always Ready Slot Car Grand Prix, Huemen Design
grand
winner
Scuderia Ferrari and HARMAN Automotive

Entrant Company

Huemen Design

Category

Video / Short Form Video

Country / Region

United States

2024
Integrated Marketing
NYX Awards 2024 Winner - Incredible Journeys - Episode 8 | Canada, Gravity Global
grand
winner
Embraer Commercial Aviation

Entrant Company

Gravity Global

Category

Integrated Marketing / Social Media

Country / Region

United Kingdom