2024

NYX Awards - 2024 Silver Winner Winner: Zhao Xie

2020 GEOME 'The Most Beautiful Rural Teachers' Public Event

Entrant Company

Zhao Xie

Category

Marketing Campaign / Nonprofit Marketing Campaign

Client's Name

Country / Region

China

Experience Level

Agency

The case outlines a comprehensive and meticulously planned strategy for the 2020 'The Most Beautiful Rural Teachers' large public welfare activity. This initiative, jointly organized by Henan Traffic Radio and GEOME, is dedicated to identifying and honouring exceptional rural teachers in primary and secondary schools located in rural areas. The primary objective of this campaign is to uncover the inspiring stories and noble spirit of these educators through the media spotlight, thereby garnering public attention and support for rural education. Simultaneously, the initiative aims to cultivate a positive brand image for the company.
The multi-phased campaign encompasses application, selection, school visits, bookstore construction, and an award ceremony. It integrates online applications, offline field visits, and donations to comprehensively showcase the selfless dedication of rural teachers and their passion for education. Furthermore, a special fund has been established to bolster the development of rural education and support the welfare of teachers. Additionally, the initiative facilitates opportunities for urban-rural personnel exchange and cultural interaction, thereby fostering a more balanced distribution of urban and rural educational resources and encouraging mutual learning of educational culture.
In alignment with its objectives, the event collaborates with relevant organizations to execute a series of cultural assistance and educational support programs aimed at facilitating the growth and development of rural teachers and students. This initiative not only elevates the brand value of GEOME and enhances its corporate image through public welfare event marketing, ultimately driving market development and sales, but also significantly contributes to the advancement of social welfare and educational equity.

Credits

Designer
Zhao Xie
2024
Video
NYX Awards 2024 Winner - The City of Bend's Water Conservation Commitment, zö agency
silver
winner

Entrant Company

zö agency

Category

Video / Nonprofit

Country / Region

United States

2024
Marketing Campaign
NYX Awards 2024 Winner - The World Could Be Different, Collective Liberty
silver
winner

Entrant Company

Collective Liberty

Category

Marketing Campaign / Nonprofit Marketing Campaign

Country / Region

United States

2024
Advertising & Design
NYX Awards 2024 Winner - Goshen Health Cervical Cancer Awareness - Journal Ad, SFC Group
silver
winner

Entrant Company

SFC Group

Category

Advertising & Design / Ad Design (Single)

Country / Region

United States

2024
Website
NYX Awards 2024 Winner - Make the Connection's Mental Health Month Campaign, Reingold, Inc.
silver
winner
U.S. Department of Veterans Affairs Office of Mental Health

Entrant Company

Reingold, Inc.

Category

Website / Health

Country / Region

United States