2020 GEOME 'The Most Beautiful Rural Teachers' Public Event

The case outlines a comprehensive and meticulously planned strategy for the 2020 'The Most Beautiful Rural Teachers' large public welfare activity. This initiative, jointly organized by Henan Traffic Radio and GEOME, is dedicated to identifying and honouring exceptional rural teachers in primary and secondary schools located in rural areas. The primary objective of this campaign is to uncover the inspiring stories and noble spirit of these educators through the media spotlight, thereby garnering public attention and support for rural education. Simultaneously, the initiative aims to cultivate a positive brand image for the company.

The multi-phased campaign encompasses application, selection, school visits, bookstore construction, and an award ceremony. It integrates online applications, offline field visits, and donations to comprehensively showcase the selfless dedication of rural teachers and their passion for education. Furthermore, a special fund has been established to bolster the development of rural education and support the welfare of teachers. Additionally, the initiative facilitates opportunities for urban-rural personnel exchange and cultural interaction, thereby fostering a more balanced distribution of urban and rural educational resources and encouraging mutual learning of educational culture.

In alignment with its objectives, the event collaborates with relevant organizations to execute a series of cultural assistance and educational support programs aimed at facilitating the growth and development of rural teachers and students. This initiative not only elevates the brand value of GEOME and enhances its corporate image through public welfare event marketing, ultimately driving market development and sales, but also significantly contributes to the advancement of social welfare and educational equity.