2024

NYX Awards - 2024 Silver Winner Winner: Hangzhou Oukalan Fashion Co., Ltd

Monochrome Impressions

Entrant Company

Hangzhou Oukalan Fashion Co., Ltd

Category

Content Marketing / Influencer Marketing

Client's Name

Country / Region

China

Experience Level

Agency

AIMISS's marketing strategy focuses on brand values and emotional resonance, leveraging a collaboration with fashion influencer Justin Xu to deepen and expand the core brand philosophy of "designing for women and empowering authentic self-expression." This co-branded project combines AIMISS’s high-quality down with Justin’s bold style, balancing aesthetics and functionality in a way that encourages women to embrace their inner needs and express themselves freely. The collaboration emphasizes not only the emotional significance of the product but also aims to build comprehensive brand influence through modern marketing channels.
AIMISS strategically utilized key social and e-commerce platforms, including Xiaohongshu, Douyin, and Tmall, employing influencer recommendations, pre-launch videos, splash screen ads, and regular monthly prize draws on Weibo and Xiaohongshu to capture user attention. Additionally, the “father-son legacy” of this domestic brand was highlighted through features on prominent sites like China Wealth Network and Consumer Daily, which further bolstered the brand’s credibility and emotional connection with consumers. This integrated approach successfully enhanced online recognition and consumer awareness, resulting in a 20%-35% increase in sales and a 65% boost in brand exposure. Furthermore, the successful execution of these marketing strategies has stimulated subsequent supply chain partnerships and new offline opportunities, revitalizing this 27-year-old brand with renewed energy and setting it on a promising path for expansion in the digital age.

2024
People & Team
NYX Awards 2024 Winner - Ke Hengqiang, Ke Hengqiang
silver
winner

Entrant Company

Ke Hengqiang

Category

People & Team / Individuals

Country / Region

China

2024
Website
NYX Awards 2024 Winner - Recipetoria, Kate Pine
silver
winner

Entrant Company

Kate Pine

Category

Website / Best User Experience

Country / Region

Canada

2024
Website
NYX Awards 2024 Winner - Make the Connection's Mental Health Month Campaign, Reingold, Inc.
silver
winner
U.S. Department of Veterans Affairs Office of Mental Health

Entrant Company

Reingold, Inc.

Category

Website / Health

Country / Region

United States

2024
Advertising & Design
NYX Awards 2024 Winner - Project Imago, Bojun Tan
silver
winner
Project Imago

Entrant Company

Bojun Tan

Category

Advertising & Design / Logo Design

Country / Region

United States