Hawke x Malibu Shirts Paid Media Campaign

Malibu Shirts, a premium apparel brand celebrated for its vintage-inspired designs and environmentally conscious practices, faced significant challenges in scaling its online presence. Despite a loyal customer base and compelling brand story, the company struggled to stand out in a competitive online market. Their paid social campaigns were underperforming, and they had yet to fully explore the potential of paid search. Additionally, operational constraints like staffing, warehouse expansion, and a limited marketing budget compounded the urgency for a solution. Seeking to overcome these hurdles, Malibu Shirts turned to Hawke Media for a comprehensive strategy to achieve sustainable growth.
Hawke Media crafted a dual-channel approach to transform Malibu Shirts’ digital presence. For paid social, the team conducted an in-depth audit and implemented data-driven optimizations. Enhanced audience segmentation, refined creative assets, and strategic ad spend increases resulted in month-over-month growth. By July, paid social campaigns peaked with a 3.43x return on ad spend (ROAS), reflecting the success of this scalable approach. Simultaneously, Hawke Media built Malibu Shirts’ paid search strategy from the ground up, targeting high-intent keywords and crafting compelling ad copy to emphasize the brand’s unique value proposition. This channel saw dramatic improvements, with ROAS surging from 0.44x to 4.04x over several months and revenue consistently doubling.
The results of this campaign were transformative. Malibu Shirts achieved a 174% increase in revenue and 223% growth in online sales, with average ROAS reaching 291% for paid social and 273% for paid search. Beyond the numbers, the campaign enabled Malibu Shirts to scale operations, grow its team, and strengthen its digital footprint, positioning the brand as a leader in vintage-inspired apparel.
This campaign showcases the power of strategic marketing to drive exceptional results. By blending creativity, data-driven insights, and a commitment to efficiency, Hawke Media turned Malibu Shirts’ challenges into opportunities, delivering growth that exceeded expectations and set the stage for sustained success.