2025

NYX Awards - 2025 Gold Winner Winner: Modern Practice

Hyatt Health and Wellness

Entrant Company

Modern Practice

Category

Website / Health

Client's Name

Hyatt Health and Wellness

Country / Region

United States

Experience Level

Agency

The Hyatt Health & Wellness website is a testament to careful planning and thoughtful design that uniquely represents a female-led practice with the aim of targeting a specific demographic. It combines feminine sophistication with interactive elements, including entrance animations and dynamic transitions, creating an engaging user experience. The design uses the visual language of interior design — arches, natural light, shadows, and plant imagery — to evoke a sense of home and comfort. Each core service page features intentionally crafted layouts with corresponding video clips, while high-contrast sans-serif headings convey premium quality, balanced by approachable serif body text. Subtle textures and a harmonious aesthetic bring the entire user experience to life, successfully telling the practice’s story yet strategically inviting the user to convert into a patient.

Credits

Founder
Brian Leffler
2025
Advertising & Design
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Entrant Company

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Category

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Country / Region

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2025
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Entrant Company

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Category

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Country / Region

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2025
Video
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Entrant Company

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Category

Video / Social Media

Country / Region

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Employment Policies Institute

Entrant Company

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Category

Strategic Campaign / Data-Driven Campaign

Country / Region

United States