2025

NYX Awards - 2025 Gold Winner Winner: Modern Practice

Hyatt Health and Wellness

Entrant Company

Modern Practice

Category

Website / Health

Client's Name

Hyatt Health and Wellness

Country / Region

United States

Experience Level

Agency

The Hyatt Health & Wellness website is a testament to careful planning and thoughtful design that uniquely represents a female-led practice with the aim of targeting a specific demographic. It combines feminine sophistication with interactive elements, including entrance animations and dynamic transitions, creating an engaging user experience. The design uses the visual language of interior design — arches, natural light, shadows, and plant imagery — to evoke a sense of home and comfort. Each core service page features intentionally crafted layouts with corresponding video clips, while high-contrast sans-serif headings convey premium quality, balanced by approachable serif body text. Subtle textures and a harmonious aesthetic bring the entire user experience to life, successfully telling the practice’s story yet strategically inviting the user to convert into a patient.

Credits

Founder
Brian Leffler
2025
Video
NYX Awards 2025 Winner - World of Aeternum: Ep 3, Layer
gold
winner

Entrant Company

Layer

Category

Video / Cinematography

Country / Region

United States

2025
Content Marketing
NYX Awards 2025 Winner - AARP Stories of Honor, Brand Ave. Studios/Amplified Digital Agency
gold
winner

Entrant Company

Brand Ave. Studios/Amplified Digital Agency

Category

Content Marketing / B2C Branded Content Campaign

Country / Region

United States

2025
Video
NYX Awards 2025 Winner - MINED World Growth 2024, World Mined SAC
gold
winner

Entrant Company

World Mined SAC

Category

Video / Multi-level Marketing

Country / Region

Peru

2025
Public Relations Campaign
NYX Awards 2025 Winner - Beyond Open, Foundation For The Carolinas
gold
winner

Entrant Company

Foundation For The Carolinas

Category

Public Relations Campaign / Nonprofit and NGO

Country / Region

United States