2025

NYX Awards - 2025 Gold Winner Winner: Modern Practice

Hyatt Health and Wellness

Entrant Company

Modern Practice

Category

Website / Health

Client's Name

Hyatt Health and Wellness

Country / Region

United States

Experience Level

Agency

The Hyatt Health & Wellness website is a testament to careful planning and thoughtful design that uniquely represents a female-led practice with the aim of targeting a specific demographic. It combines feminine sophistication with interactive elements, including entrance animations and dynamic transitions, creating an engaging user experience. The design uses the visual language of interior design — arches, natural light, shadows, and plant imagery — to evoke a sense of home and comfort. Each core service page features intentionally crafted layouts with corresponding video clips, while high-contrast sans-serif headings convey premium quality, balanced by approachable serif body text. Subtle textures and a harmonious aesthetic bring the entire user experience to life, successfully telling the practice’s story yet strategically inviting the user to convert into a patient.

Credits

Founder
Brian Leffler
2025
Strategic Campaign
NYX Awards 2025 Winner - EM-Smart Rebrand: Technology Empowers Connection, Studio Wei
gold
winner

Entrant Company

Studio Wei

Category

Strategic Campaign / Brand Strategy Campaign

Country / Region

United States

2025
Website
NYX Awards 2025 Winner - Gunn Slater website, Firesign | Enlightened Legal Marketing
gold
winner
Gunn Slater

Entrant Company

Firesign | Enlightened Legal Marketing

Category

Website / Law & Legal Services

Country / Region

United States

2025
Advertising & Design
NYX Awards 2025 Winner - Promotional materials for a group exhibition, Sophy Chang
gold
winner
The Valparaíso International Arts Biennial & The University of Delaware

Entrant Company

Sophy Chang

Category

Advertising & Design / Poster Design (Series)

Country / Region

United States

2025
Marketing Campaign
NYX Awards 2025 Winner - Chengdu IFS Whisperland: A Multifaceted Event Triumph, Chengdu IFS
gold
winner

Entrant Company

Chengdu IFS

Category

Marketing Campaign / Experiential Marketing Campaign

Country / Region

China