2025

NYX Awards - 2025 Gold Winner Winner: Modern Practice

Hyatt Health and Wellness

Entrant Company

Modern Practice

Category

Website / Health

Client's Name

Hyatt Health and Wellness

Country / Region

United States

Experience Level

Agency

The Hyatt Health & Wellness website is a testament to careful planning and thoughtful design that uniquely represents a female-led practice with the aim of targeting a specific demographic. It combines feminine sophistication with interactive elements, including entrance animations and dynamic transitions, creating an engaging user experience. The design uses the visual language of interior design — arches, natural light, shadows, and plant imagery — to evoke a sense of home and comfort. Each core service page features intentionally crafted layouts with corresponding video clips, while high-contrast sans-serif headings convey premium quality, balanced by approachable serif body text. Subtle textures and a harmonious aesthetic bring the entire user experience to life, successfully telling the practice’s story yet strategically inviting the user to convert into a patient.

Credits

Founder
Brian Leffler
2025
Content Marketing
NYX Awards 2025 Winner - Accelerate Opportunity, Gravity Global
gold
winner
Embraer Commercial Aviation

Entrant Company

Gravity Global

Category

Content Marketing / Marketing Material

Country / Region

United Kingdom

2025
Integrated Marketing
NYX Awards 2025 Winner - Poke the Bear, Miami Ad School
gold
winner
Smokey the Bear

Entrant Company

Miami Ad School

Category

Integrated Marketing / Cause Marketing

Country / Region

United States

2025
Video
NYX Awards 2025 Winner - Jewel-Osco , Brand Ave. Studios/Amplified Digital Agency
gold
winner
Jewel-Osco

Entrant Company

Brand Ave. Studios/Amplified Digital Agency

Category

Video / Food & Beverage

Country / Region

United States

2025
Advertising & Design
NYX Awards 2025 Winner - Braze Brand Refresh, Phoenix Media Group
gold
winner

Entrant Company

Phoenix Media Group

Category

Advertising & Design / New Category: Brand Refresh

Country / Region

United States