2025

NYX Awards - 2025 Gold Winner Winner: Modern Practice

Hyatt Health and Wellness

Entrant Company

Modern Practice

Category

Website / Health

Client's Name

Hyatt Health and Wellness

Country / Region

United States

Experience Level

Agency

Gallery

About The Entry

The Hyatt Health & Wellness website is a testament to careful planning and thoughtful design that uniquely represents a female-led practice with the aim of targeting a specific demographic. It combines feminine sophistication with interactive elements, including entrance animations and dynamic transitions, creating an engaging user experience. The design uses the visual language of interior design — arches, natural light, shadows, and plant imagery — to evoke a sense of home and comfort. Each core service page features intentionally crafted layouts with corresponding video clips, while high-contrast sans-serif headings convey premium quality, balanced by approachable serif body text. Subtle textures and a harmonious aesthetic bring the entire user experience to life, successfully telling the practice’s story yet strategically inviting the user to convert into a patient.

Credits

Founder
Brian Leffler
2025
Public Relations Campaign
NYX Awards 2025 Winner - The 'Turbo' PAX Faces the Toughest Jury, IKEA Germany
gold
winner

Entrant Company

IKEA Germany

Category

Public Relations Campaign / Retail

Country / Region

Germany

2025
Advertising & Design
NYX Awards 2025 Winner - Gallo de Olliva, CRX Design
gold
winner

Entrant Company

CRX Design

Category

Advertising & Design / Packaging Design (Series)

Country / Region

Brazil

2025
Marketing Campaign
NYX Awards 2025 Winner - SFC Group Mammo Monster | Campaign, SFC Group
gold
winner

Entrant Company

SFC Group

Category

Marketing Campaign / Multichannel Marketing Campaign

Country / Region

United States

2025
Video
NYX Awards 2025 Winner - Intelligence Connected, Gravity Global
gold
winner
M&G Investments

Entrant Company

Gravity Global

Category

Video / Animation

Country / Region

United Kingdom