2025

NYX Awards - 2025 Gold Winner Winner: Modern Practice

Hyatt Health and Wellness

Entrant Company

Modern Practice

Category

Website / Health

Client's Name

Hyatt Health and Wellness

Country / Region

United States

Experience Level

Agency

Gallery

About The Entry

The Hyatt Health & Wellness website is a testament to careful planning and thoughtful design that uniquely represents a female-led practice with the aim of targeting a specific demographic. It combines feminine sophistication with interactive elements, including entrance animations and dynamic transitions, creating an engaging user experience. The design uses the visual language of interior design — arches, natural light, shadows, and plant imagery — to evoke a sense of home and comfort. Each core service page features intentionally crafted layouts with corresponding video clips, while high-contrast sans-serif headings convey premium quality, balanced by approachable serif body text. Subtle textures and a harmonious aesthetic bring the entire user experience to life, successfully telling the practice’s story yet strategically inviting the user to convert into a patient.

Credits

Founder
Brian Leffler
2025
Video
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HP Inc.

Entrant Company

HP Inc.

Category

Video / Animation

Country / Region

United States

2025
Social Media
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Entrant Company

Layer

Category

Social Media / Social Ad Campaign

Country / Region

United States

2025
Integrated Marketing
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Entrant Company

Foundation For The Carolinas

Category

Integrated Marketing / Nonprofit

Country / Region

United States

2025
Marketing Campaign
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Entrant Company

Valley Forge Tourism & Convention Board

Category

Marketing Campaign / Influencer Marketing Campaign

Country / Region

United States