2020

NYX Awards - 2020 Grand Winner Winner

Homes Of The Homeless

Entrant Company

Miami Ad School Europe, Toronto and San Francisco

Category

Advertising (NEW) - Advertising / Other

Client's Name

+Peace and Ikea

Country / Region

United States

Experience Level

Internal

People are not aware of “Hostile Architecture”: a form of overlooked and deliberate violence against the homeless population, which creates animosity between the homeless, the youth and the authorities. 

So +Peace partnered up with Ikea to highlight Hostile Architecture to the public and to force the authorities to take them off the streets.

Because If we want to halve violence and bring peace to our cities, we will need to meet people’s basic needs: living.

Credits

Copywriter
Refaat Rico
Copywriter
Hatem El Akad
Art Director
Ted Pedro
Art Director
Lee I
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