2020

NYX Awards - 2020 Grand Winner Winner: Jane Lee Design

Holiday 2020 Toy Catalog

Entrant Company

Jane Lee Design

Category

Design & Print (NEW) / Catalog

Client's Name

The Good Toy Group

Country / Region

United States

Experience Level

Agency

To design a Holiday Toy Catalog with 3 different cover options for 93 independent children\'s toy store retailers located across the United States.
Each Independent toy store is part of a member-owned cooperative venture that offers catalog and marketing materials. The design challenge begins with how the catalog is printed, as a 4 color with one spot color on the covers.
Each store has a unique catalog cover with a unique logo and URL imprint, but they all share the 38 inside pages.
The spot color area can not touch the four color area.
My job as a designer is to deliver a seamless design experience for each cover, without looking like an
stamp imprint for unique content. Each catalog has original photograhy, design elements, delivering a highly creative, fun whimisal toy catalog.

Credits

Creative Director, Designer, Jane Lee Design
Jane Lee Mccarthy
Designer, Jane Lee Design
Courtney Gochenour
Photographer, Monarch Studios
Zach Thomas
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