2020

Entrant Company
Jane Lee Design
Category
Design & Print / Catalog
Client's Name
The Good Toy Group
Country / Region
United States
Experience Level
Agency
About The Entry
To design a Holiday Toy Catalog with 3 different cover options for 93 independent children\'s toy store retailers located across the United States.
Each Independent toy store is part of a member-owned cooperative venture that offers catalog and marketing materials. The design challenge begins with how the catalog is printed, as a 4 color with one spot color on the covers.
Each store has a unique catalog cover with a unique logo and URL imprint, but they all share the 38 inside pages.
The spot color area can not touch the four color area.
My job as a designer is to deliver a seamless design experience for each cover, without looking like an
stamp imprint for unique content. Each catalog has original photograhy, design elements, delivering a highly creative, fun whimisal toy catalog.
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Category
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Country / Region
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Category
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Country / Region
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Category
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Country / Region
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Category
Non-Broadcast / Editing (Skill)
Country / Region
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