2020

Entrant Company
Jane Lee Design
Category
Design & Print (NEW) / Catalog
Client's Name
The Good Toy Group
Country / Region
United States
Experience Level
Agency
To design a Holiday Toy Catalog with 3 different cover options for 93 independent children\'s toy store retailers located across the United States.
Each Independent toy store is part of a member-owned cooperative venture that offers catalog and marketing materials. The design challenge begins with how the catalog is printed, as a 4 color with one spot color on the covers.
Each store has a unique catalog cover with a unique logo and URL imprint, but they all share the 38 inside pages.
The spot color area can not touch the four color area.
My job as a designer is to deliver a seamless design experience for each cover, without looking like an
stamp imprint for unique content. Each catalog has original photograhy, design elements, delivering a highly creative, fun whimisal toy catalog.
Credits
Entrant Company
SHIAN INC.
Category
Design & Print / Annual Report
Country / Region
Japan
Entrant Company
Den Klenkov
Category
Mobile App / Food & Drink
Country / Region
Ukraine
Entrant Company
Sino Real Estate Agency Limited
Category
Marketing Effectiveness / Communication Campaign
Country / Region
Hong Kong SAR
Entrant Company
McCoy Advertising
Category
Strategic Communications / Internal Comm Campaign
Country / Region
United States