2025

NYX Awards - 2025 Gold Winner Winner: Layer

Discovering Aeternum: The Complete Series

Entrant Company

Layer

Category

Social Media / Social Ad Campaign

Client's Name

Country / Region

United States

Experience Level

Agency

The Discovering Aeternum series, crafted by LAYER, introduces viewers to a captivating journey through the rich world of New World: Aeternum. Our responsibilities included trailer concept, copywriting, game capture, motion graphics, and video editing, with the goal of showcasing the series’ deep dive into the game’s mysteries, lore, and gameplay mechanics.
The concept for the series focused on highlighting the diverse and thrilling aspects of the Discovering Aeternum series, where each episode uncovers a new layer of Aeternum. From the powerful weapons and dynamic combat systems to the enchanting environments and unique creatures, the trailer needed to convey the game’s vast scope and the excitement of exploring its many facets.
Our copywriting emphasized the mystery and allure of Aeternum, inviting viewers to join the journey of discovery. The script was crafted to tease the lore and secrets behind the island, while also showcasing the strategic gameplay and evolving mechanics that players would encounter.
Game capture was key to showcasing the rich environments and intense combat moments that define the series. We carefully selected gameplay footage that reflected the game’s diverse landscapes, powerful weapons, and engaging combat, ensuring the trailer accurately represented the immersive world of New World: Aeternum. Motion graphics were added to elevate key moments, bringing extra energy and flair to the visuals.
Through dynamic video editing, we created a fast-paced trailer that held the audience’s attention and maintained excitement from start to finish. The final product delivered an engaging, polished overview of the Discovering Aeternum series, inviting viewers to explore every new layer of the game.
The Discovering Aeternum series successfully introduced audiences to the series, showcasing the depth, mystery, and excitement of New World: Aeternum. Through LAYER’s creative work, the trailer became an engaging introduction to the thrilling journey ahead.

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