Drumstick Turkey Mount

The Drumstick Turkey Mount Parody video, created by LAYER, was a fun and humorous social video designed to showcase the quirky new Drumstick Turkey mount in New World: Aeternum. Our role involved concept development, copywriting, game capture, motion graphics, and video editing to bring this playful idea to life and capture the attention of the New World community.
The concept for the video centered on parodying the usual grandiose mount reveals with a lighthearted twist. We wanted to surprise and entertain the audience by introducing the Drumstick Turkey mount in a way that was unexpected and amusing, giving the game’s players something fun and relatable to engage with.
Our copywriting reflected the parody nature, framing the Drumstick Turkey mount as an amusing new addition to the game’s offerings, while keeping the tone casual and comedic. The script’s goal was to celebrate the turkey mount’s arrival while highlighting its quirky charm.
Game capture was key in showing the mount in action. We selected playful and comedic moments of the Drumstick Turkey mount roaming around Aeternum, emphasizing its unique design and its humorous fit within the game’s world. Motion graphics were used subtly to enhance the reveal and add a touch of flair to the visuals, while the video editing maintained a light, fast-paced rhythm to keep the tone energetic and engaging.
The final product was a short, fun, and memorable social video that captured the attention of the New World community. The Drumstick Turkey Mount Parody effectively showcased the new mount with a sense of humor and charm, making it a perfect fit for social media engagement and drawing players into the in-game store.
Through LAYER’s creative direction, the video became a standout, humorous addition to the launch of the Drumstick Turkey mount, adding excitement and personality to New World: Aeternum.