#FACEITVA/#ACEPTALOVA

Greene Street Communications was selected by the Commonwealth of Virginia to provide vital COVID-19 outreach to help residents protect their families from the virus. After reviewing data provided by the Commonwealth indicating the areas being hardest hit by the virus, and the factors involved, #FaceitVA was born. It felt like a great play on words, it felt catchy and we felt like it would compel residents to take the issue seriously. A series of billboards featuring mask wearers in a variety of environments were created in order to show people in all demographics doing what they can to stay safe. In an effort to also ensure that the Latino community in Virginia was also receiving these messages, the Greene Street team went to work brainstorming ideas that would drive the point home and #AceptaloVA (Accept it VA) came to life. The campaign has been very well-received by the Commonwealth and we couldn\\\'t be prouder of our small part in combatting this silent killer that has caused so much havoc all over the world.