2025
Entrant Company
Gravity Global
Category
Content Marketing / Multichannel Social Media Content
Client's Name
Embraer Commercial Aviation
Country / Region
United Kingdom
Experience Level
Agency
The task was to strategically establish, and bring to life, a clear and differentiating positioning for Embraer in the Commercial aviation market – addressing the airline industry – that sits within the ‘We live for the challenge’ ethos of their overarching ‘group’ brand.
1. Establishing ownable competitive territory against the main rivals – Boeing and Airbus
2. Identifying that key differentiator distinguishing Embraer and influencing purchase decisions in the long term buying cycle (typically 3-8 years), which has relevance to all global markets
3. Through the positioning, enable dynamic story telling that adapts to a sector undergoing change
4. Build a brand campaign platform that live for the long term and shift between themes to reflect the brand, and remain relevant for comms activity right through the funnel, brand to demand.
Entrant Company
IC4DESIGN
Category
Advertising & Design / Vehicle Wrap Design
Country / Region
Japan
Entrant Company
National Geographic
Category
Video / Cinematography
Country / Region
China
Entrant Company
Hopper
Category
Marketing Campaign / Digital Marketing Campaign
Country / Region
United States
Entrant Company
Orca & Aura Films
Category
Video / Public Relations
Country / Region
United Arab Emirates