2025

NYX Awards - 2025 Gold Winner Winner: Taitung Branch, ARDSWC, MOA

Pioneering East Rift Valley Granary Festivities

Entrant Company

Taitung Branch, ARDSWC, MOA

Category

Marketing Campaign / Sustainability Marketing Campaign

Client's Name

Country / Region

Taiwan

Experience Level

Public Relations Firm

The “Pioneering East Rift Valley Granary Festivities” project is built upon the core concepts of ecology, production, and life, structured around four major pillars. It adopts a point-line-surface strategy to expand year by year, continuously refining its approach through annual practical experience—distilling the essence and eliminating the superfluous. Through years of accumulation and implementation, the project has effectively strengthened local residents’ sense of identity and participation, while also increasing the frequency and duration of visits by tourists from across Taiwan, thereby revitalizing tourism and consumption within the East Rift Valley region.
To align with the leisure and travel preferences of today’s tourists, the project organizes a wide variety of rural tour activities, allowing visitors to deeply experience local culture and landscape art. These immersive encounters foster emotional connections and enhance both return visits and word-of-mouth promotion.
This initiative not only promotes the public value of rural art and local cultural identity, but also actively connects local industries, cultural assets, and community resources. Its ultimate goal is to achieve cultural sustainability, industrial integration, and ecological conservation. By integrating art interventions, community engagement, and tourism experiences, the project gradually builds a sustainable rural brand, fulfilling its vision of sustainable development—using art as a medium, land as the foundation, and people as the core.

Credits

Agency of Rural Development and Soil and Water Conservation (ARDSWC), Ministry of Agriculture(MOA)
Taitung Branch, Agency of Rural Development and Soil and Water Conservation (ARDSWC), Ministry of Agriculture(MOA)
2025
Advertising & Design
NYX Awards 2025 Winner - KIRIHARAYOKI × IC4DESIGN × HIRODEN: TheCardboardTrain, IC4DESIGN
gold
winner
Kirihara Container Factory Co., Ltd.

Entrant Company

IC4DESIGN

Category

Advertising & Design / Vehicle Wrap Design

Country / Region

Japan

2025
Content Marketing
NYX Awards 2025 Winner - AARP Stories of Honor, Brand Ave. Studios/Amplified Digital Agency
gold
winner

Entrant Company

Brand Ave. Studios/Amplified Digital Agency

Category

Content Marketing / B2C Branded Content Campaign

Country / Region

United States

2025
Video
NYX Awards 2025 Winner - Half-Century Chronicle of Taiwan’s Industrial Development, Industrial Technology Research Institute
gold
winner

Entrant Company

Industrial Technology Research Institute

Category

Video / History / Biography

Country / Region

Taiwan

2025
Integrated Marketing
NYX Awards 2025 Winner - Accelerate Opportunity, Gravity Global
gold
winner
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Entrant Company

Gravity Global

Category

Integrated Marketing / Social Media

Country / Region

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