Pioneering East Rift Valley Granary Festivities

The “Pioneering East Rift Valley Granary Festivities” project is built upon the core concepts of ecology, production, and life, structured around four major pillars. It adopts a point-line-surface strategy to expand year by year, continuously refining its approach through annual practical experience—distilling the essence and eliminating the superfluous. Through years of accumulation and implementation, the project has effectively strengthened local residents’ sense of identity and participation, while also increasing the frequency and duration of visits by tourists from across Taiwan, thereby revitalizing tourism and consumption within the East Rift Valley region.

To align with the leisure and travel preferences of today’s tourists, the project organizes a wide variety of rural tour activities, allowing visitors to deeply experience local culture and landscape art. These immersive encounters foster emotional connections and enhance both return visits and word-of-mouth promotion.

This initiative not only promotes the public value of rural art and local cultural identity, but also actively connects local industries, cultural assets, and community resources. Its ultimate goal is to achieve cultural sustainability, industrial integration, and ecological conservation. By integrating art interventions, community engagement, and tourism experiences, the project gradually builds a sustainable rural brand, fulfilling its vision of sustainable development—using art as a medium, land as the foundation, and people as the core.