2025

NYX Awards - 2025 Gold Winner Winner

Chengdu IFS Whisperland: A Multifaceted Event Triumph

Entrant Company

Chengdu IFS

Category

Marketing Campaign / Experiential Marketing Campaign

Client's Name

Country / Region

China

Experience Level

Other

In a market saturated with seasonal discounts, Chengdu IFS innovatively consolidated various festive promotions into a large-scale event to enhance brand visibility and impact. The creative theme was expanded into multiple dimensions, including outdoor installations, dramatic Lampadophores parades, social media engagement, outdoor advertising, and thematic in-store decorations. RESULTS: 1,563 news reports nationwide, reaching 151 million audience, increased brand exposure by 227% YoY, and earned media value by 160% YoY. Additionally, offline media outreach touched 35 million customers and tourists, boosting weekend traffic by 115% YoY and achieving an extraordinary 227 times sales ROI. This strategic approach differentiated Chengdu IFS from competitors and re-engaged consumers, leading to significant commercial success.

2025
Video
NYX Awards 2025 Winner - Half-Century Chronicle of Taiwan’s Industrial Development
gold
winner

Entrant Company

Industrial Technology Research Institute

Category

Video / History / Biography

Country / Region

Taiwan

2025
Integrated Marketing
NYX Awards 2025 Winner - Hoka + ColdFire Olympic Collaboration
gold
winner
Hoka + ColdFire Brewing

Entrant Company

Drawn Agency

Category

Integrated Marketing / Event Marketing

Country / Region

United States

2025
Video
NYX Awards 2025 Winner - Palazzo Del Mare
gold
winner
Sea Breeze Real Estate

Entrant Company

Fortes.Vision

Category

Video / Real Estate

Country / Region

Ukraine

2025
Strategic Campaign
NYX Awards 2025 Winner - TIME Dreamer of the year
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winner
American Family Insurance

Entrant Company

Elite Media

Category

Strategic Campaign / Special Event

Country / Region

United States

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