2020

NYX Awards - 2020 Gold Winner Winner: BURKE Integrated Marketing

Akoustis Technologies Inc. Website

Entrant Company

BURKE Integrated Marketing

Category

Website / Technology / Science

Client's Name

Akoustis Technologies Inc.

Country / Region

United States

Experience Level

Agency

Akoustis Technologies Inc. was founded in 2014 amid a growing opportunity for RF (radio frequency) wireless technology to act as a filter in the mobile market, mainly for 5G and emerging WiFi-6E. A group of industry vets came together with one common goal: to innovate. Their idea was simple — constantly push the barriers of what is possible by researching and developing new innovative solutions to tackle the new challenges and opportunities of 5G and emerging WiFi-6E technology.
Akoustis Technologies was striving to create a product that not only grasped the full potential of 5G and WiFi-6, but broadened it. Over the course of six years, the team has been investing heavily in R&D to come out with the premier 5G and WiFi-6 (and emerging WiFi-6E) filters for the wireless base station, WiFi AP and defense markets. After years of innovative collaboration and progress, Akoustis Technologies Inc. was ready to go commercial with their brand and all their products, and recruited BURKE to help make that step.
To support Akoustis Technologies in their transformation to commercialization, BURKE was tasked with developing a full brand identity for the client – embodying their state of the art RF Filter Technology and solutions, plus the team’s expertise and innovation that brought them to their cutting-edge results. After the brand launch, BURKE was to use the commercialized brand assets initially developed for the client and apply them to an inbound marketing strategy. The goal of this strategy was to drive traffic to the brand’s newly developed website, increase the site’s SEO ranking, and increase lead volume. The resulting website created to facilitate this goal optimized user experience, simplified navigation and properly embodied the cutting-edge products and capabilities of the client.

Credits

BURKE Integrated Marketing
Jack Burke
BURKE Integrated Marketing
David Naspinski
BURKE Integrated Marketing
Amanda Lax
BURKE Integrated Marketing
Rachel Davis
BURKE Integrated Marketing
Kristen Merkl
2020
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Entrant Company

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Category

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Country / Region

United States

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Entrant Company

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Category

Advertising / Advertising / Other

Country / Region

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Non-Broadcast
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Entrant Company

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Category

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Country / Region

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Entrant Company

Matson Money

Category

Non-Broadcast / Financial Services

Country / Region

United States