2025

Entrant Company
Blue Chalk Media
Category
Video / Sports
Client's Name
USA Today
Country / Region
United States
Experience Level
Agency
About The Entry
A surprising American export has taken root across rural China—the game of basketball. But, how did this deeply American game become the passionate pastime of small towns and farming villages? Basketball today is changing the face and the heart of the Chinese countryside. Not just by offering new ways for everyone to play a great game, but also by strengthening the cultural and historic bonds of different ethnic groups.
“Game On,” developed in partnership with USA Today and the Chinese broadcaster CICC, brings viewers into China’s extraordinary “Village NBA” Tournament. In this unique event, the region’s best teams face off against each other in a competition that combines athletic excellence with cultural celebration. Playing in front of 20,000 screaming fans, this one-of-a-kind tournament will surprise every viewer with its pure heart, surprising drama, and clear affirmation that playing sports and chasing dreams can still transcend every border.
Entrant Company
ADMERASIA
Category
Content Marketing / Content Marketing Integration
Country / Region
United States
Entrant Company
AMT – The Association For Manufacturing Technology
Category
Video / Technology / Science
Country / Region
United States
Entrant Company
Government Communications Office of Qatar
Category
Video / Youth Audience
Country / Region
Qatar
Entrant Company
Foundation For The Carolinas
Category
Integrated Marketing / Nonprofit
Country / Region
United States