2025
Entrant Company
Blue Chalk Media
Category
Video / Sports
Client's Name
USA Today
Country / Region
United States
Experience Level
Agency
A surprising American export has taken root across rural China—the game of basketball. But, how did this deeply American game become the passionate pastime of small towns and farming villages? Basketball today is changing the face and the heart of the Chinese countryside. Not just by offering new ways for everyone to play a great game, but also by strengthening the cultural and historic bonds of different ethnic groups.
“Game On,” developed in partnership with USA Today and the Chinese broadcaster CICC, brings viewers into China’s extraordinary “Village NBA” Tournament. In this unique event, the region’s best teams face off against each other in a competition that combines athletic excellence with cultural celebration. Playing in front of 20,000 screaming fans, this one-of-a-kind tournament will surprise every viewer with its pure heart, surprising drama, and clear affirmation that playing sports and chasing dreams can still transcend every border.
Credits
Entrant Company
Elite Media
Category
Strategic Campaign / Cause Marketing Strategy
Country / Region
United States
Entrant Company
Elite Media
Category
Strategic Campaign / Event Campaign
Country / Region
United States
Entrant Company
Eyes Multimedia
Category
Audio & Podcasts / New Category: Personal Development
Country / Region
Canada
Entrant Company
Elite Media
Category
Strategic Campaign / Cause Marketing Strategy
Country / Region
United States