2025

Entrant Company
Blue Chalk Media
Category
Video / Sports
Client's Name
USA Today
Country / Region
United States
Experience Level
Agency
About The Entry
A surprising American export has taken root across rural China—the game of basketball. But, how did this deeply American game become the passionate pastime of small towns and farming villages? Basketball today is changing the face and the heart of the Chinese countryside. Not just by offering new ways for everyone to play a great game, but also by strengthening the cultural and historic bonds of different ethnic groups.
“Game On,” developed in partnership with USA Today and the Chinese broadcaster CICC, brings viewers into China’s extraordinary “Village NBA” Tournament. In this unique event, the region’s best teams face off against each other in a competition that combines athletic excellence with cultural celebration. Playing in front of 20,000 screaming fans, this one-of-a-kind tournament will surprise every viewer with its pure heart, surprising drama, and clear affirmation that playing sports and chasing dreams can still transcend every border.
Entrant Company
Zbra Studios
Category
Website / Religion / Spirituality
Country / Region
United States
Entrant Company
Layer
Category
Video / Cinematography
Country / Region
United States
Entrant Company
HAUS OF PARK
Category
Marketing Campaign / Interactive Brand Experience
Country / Region
Canada
Entrant Company
韩晓菲 Xiaofei Han
Category
People & Team / New Category: Marketing Strategist
Country / Region
China