Xiaofei Han's Marketing Fission and AI-Driven Innovation

Xiaofei Han is an innovative leader in China's marketing sector, renowned for pioneering the "Fission Model," which has driven the transformation and upgrading of both e-commerce and traditional industries. In 2014, she transitioned from her role as Business Director at a prestigious law firm to the e-commerce marketing field, where she introduced the "Fission Model." This model leverages the viral effects of social platforms to transform traditional e-commerce sales into multi-dimensional, fission-driven growth, enabling explosive business expansion.
Between 2016 and 2017, her e-commerce team built a private domain platform with over 10 million registered users, achieving a 500% increase in sales and securing the industry's top market share. In 2018, as E-commerce Operations Director at Shanghai You Cui Biotechnology Co., Ltd., she successfully applied the "Fission Model" to e-commerce platforms, further solidifying her industry standing.
Xiaofei Han's innovation extends beyond e-commerce. In 2021, as Chief Operating Officer of Shanghai Qi Jian Ke Fitness Management Co., Ltd., she introduced the "Fission Model" to the fitness industry. By integrating online and offline strategies, she helped the brand achieve remarkable growth and significantly expand its market share during the pandemic.
Her outstanding achievements have earned her numerous accolades, including the "WeChat Business Leader Cover Person" and "WeChat Business Glory Team Award." She has also been invited to speak at major industry events both domestically and internationally.
In 2024, she pursued advanced studies in the United States, focusing on integrating the "Fission Model" with AI technologies. Her research explores AI applications in market data analysis, intelligent decision-making, and data security, aiming to drive the international transformation of business models.